Volunteers Pay It Forward in Salem Ma. How About in Your Community?

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“Life’s most persistent and urgent question is, what are you doing for others?” – Martin Luther King, Jr

In today’s “everything is about me” environment, from the President’s self-serving tweets to the busy-body racist neighbors questioning whether someone who lives in an apartment complex has the right to use “their” pool, I sometimes wonder where the people are who do something for nothing for their fellow man (and woman). Then things pop up to remind me, such as the volunteers with the Salem Main Streets Ambassadors. A recruitment drive is underway.

Haunted Happenings

In the community I’ve lived in for the past decade, we’ve had a simple but lovable tradition in October, we go CRAZY. Salem Massachusetts does not just celebrate Halloween on October 31st. We celebrate all month long, with events, merchants, and attractions all contributing to a festive atmosphere. We call it Haunted Happenings.

The City, Salem Main Streets, Destination Salem, Creative Salem, Haunted Happenings Magazine and other local organizations continue to do a fantastic job of getting the word out. On a good year, we can expect over 100,000 tourists. Several merchants have been known to cover their rent for the year!

But, when tourists arrive, they are overwhelmed with so many options to see, and so many directions to walk (yes, Salem is a very walkable city). Where do you start? How do you hold the map? Does the red line on the sidewalk have a spooky meaning or a practical one?

That is where the Salem Main Streets Ambassadors come in. Operating from an Information Booth centrally located at the corner of Washington Street and Essex Street, volunteers respond to a thousand and one questions from visitors. Where is the Witch Museum vs the Witch House or the Witch Dungeon? Where is the closest bathroom? Where do you get lobster? Are there any tours (hint, there are usually a dozen different ones)?

I was one of those volunteers. In fact, I was part of the founding group long before the “booth” appeared. We were supplied a folding card table and chairs. I salvaged two bricks from an alley to use as picturesque paperweights to keep fliers from, well, flying away on windy October weekends. But, we persevered. Guests needed us.

In the decade since, volunteers have helped thousands & thousands of people from Canada, the Far East, the Middle East etc., with smiling faces and reassurances that coming to Salem was a great Day trip Destination or vacation hot spot decision.

Volunteers, Veteran and Novice to Gather

As I mentioned in the opening paragraph, the Salem Main Streets Ambassadors are having a volunteer recruitment drive for this October’s team. Some of us have moved on to other volunteer functions. Some people return year after year. There are always openings.

People looking to pay it forward will step up. And, not “just old folks.” According to The Bureau of Labor Statistics, individuals between the ages of 35 and 54 are the most likely to volunteer their time.

FYI to Social Media Managers or small business owners reading this blog: establishing a volunteer corps for an existing local festival or event is something you might consider doing for your community to entice volunteers.

The Salem orientation will take place on September 15 at 9:30 am in the National Park Service Regional Visitor Center. Volunteers will be updated on new October events and there will be time for returning volunteers to share insights and information with those new to the program.  The annual orientation will cover all the basics for new volunteers, as well as important updates and reminders for returning ambassadors.

Attendees are asked to sign up in advance and bring ID for the CORI process (Criminal Offender Record Information).

Those volunteers unable to attend the session or who would like to complete CORI paperwork earlier, may stop by the Salem Main Streets office at 265 Essex Street on Sat, Sept. 8 from 10 am to 2 pm.

That’s what volunteers do in our community. What do you do in yours?

“As you grow older, you will discover that you have two hands — one for helping yourself, the other for helping others.” — Audrey Hepburn

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Appreciation is Always Appreciated— Thank You!

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Apologies for no blog yesterday. Was not feeling well. How about that for some non “fake news” in the headlines? Ok for some more doses of reality, and something not heard much these days… thank you to the following accounts that liked or followed me (many of you several times) in recent weeks:

  • Steve | Marketing Tool Shed
  • Jim Bentley
  • AlexTatguy
  • plasmaman13
  • GeraldPilcher
  • AllSuperInfoPw
  • advicesbyher
  • Dave Kendrick
  • Rave Review
  • richdarbo04
  • linkedsherpa
  • IMWithJay
  • Matthew Brewin
  • Kevin J.P Ebsworth
  • sherisseafropunk
  • Zoran Simovic
  • workwithlapo
  • digitaltools4you
  • antonioortegaen
  • ladygreatblogs
  • Wayne Grabert
  • mnp2192
  • j machuik
  • Earning website
  • S Kendall
  • bomihill
  • hastingsservices
  • Paul Carr
  • Donald McKenzie
  • Make Money Online with Tsuyoshi
  • ashes4him
  • Prince Tiwari
  • bea450
  • icecreammagazine
  • fitnessguruaz
  • CelebrityNewsPW

 

 

 

Social Media Slice for Friday, August 17, 2018

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Negative online reviews can be positive, lost client Word documents can be found, and email lists can be more profitable than FB, all covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

REVIEWS. Has your small biz taken a hit lately with one or more negative reviews. Warranted or not, forever they will haunt your digital presence & reputation. Do you need a pro fixer or can you DIY? Repair tips from Social Media Examiner. More...


SLICE SPECIAL OF THE DAY

EMAIL LIST. Here is some food for thought: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. What? And unlike FB or Twitter, you own the communication. These and other social values to building an email list. More


SLICE MOTIVATION


SLICE INGREDIENTS

WORD document blog or client proposal you were just working on. Where did it go? Not in hard drive. Not in recycle bin. Have to rewrite? Not just yet. The bright minds at Tech Republic have some suggestions for you. More…


SLICE ON THE GO

LABOR DAY GETAWAY. As a Social Media Manager, one of the perks is you can take a mini vacation when you want. And can afford it. USA Today just posted 10 Affordable Getaways— and not all in the USA. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Thursday, August 16, 2018

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Yesterday was one of inconveniences with the Instagram hacking lockouts and the Reagan airport blackout. But we have good things to say about Twitter and 14 apps you should be using.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Instagram was hacked yesterday. If you or a small business client has been denied access, here are the steps to get back into your account. More


SLICE SPECIAL OF THE DAY

Twitter is my tool of choice to spread messages and content. So, it is good to see a post every so often that points out its power and value. Did you know Twitter has 330 million active users? More


SLICE MOTIVATION


SLICE INGREDIENTS

14 Social Media apps any self-respecting Social Media Manager should be using– or at least be aware of. How many of these do you know? More


SLICE ON THE GO

Hopefully none of you were inconvenienced during the power outage yesterday at Reagan National Airport. It may have been dark but passengers lit up Twitter and other social media with comments, pictures and videos. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Wednesday, August 15, 2018

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Business messaging, collecting leads and turning still shots into videos — all covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Business messaging is a big deal says Facebook. And it has a lot of facts & figures to back that statement up. Does your social media client have a presence on Messenger and actively monitor it? More


SLICE SPECIAL OF THE DAY

Recently Jon Loomer wrote about a new way for advertisers to collect leads within a Canvas. But, he says, “there’s been quite a bit of confusion about how you then collect those leads — as well as whether you can create audiences of this engagement for targeting and excluding. I wrote a new blog post to clear those questions up.” More


SLICE MOTIVATION


SLICE INGREDIENTS

You may not be great yet with creating videos or on a limited budget, but you feel pretty good about your picture taking skills. Got some powerful still shots that could deliver impact on your client’s target market? Facebook has “developed a production approach called Create to Convert, an easy framework to add lightweight motion to still images to create more compelling and effective direct-response ads.” More


SLICE ON THE GO

Don’t want it known you aren’t home when traveling? So you disable Location History on your cell. Google still tracks users’ locations, it turns out. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Tuesday, August 14, 2018

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How skipping ads is a good thing, plus Facebook Targeting and Fax hacking, all covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Skipping ads could be a good thing. What? Hoping to “deliver a more personalized experience and a more engaging audience to our advertisers,” Spotify is testing (in Australia) an option that lets listeners skip video & audio ads whenever they want, so they can get back to the music sooner. More


SLICE SPECIAL OF THE DAY

Professional Targeting Options. Facebook giveth, then taketh away. And now it bringeth some back! More


SLICE MOTIVATION


SLICE INGREDIENTS

Fax hacking is a reality. Fax machines are still the way to go to transmit info for many small biz. Perhaps yours? Don’t be complacent. 46 million fax machines worldwide. Just waiting for hackers to easily get the number and send a malicious, crafted image file by fax to a potential victim. More


SLICE ON THE GO

Just a travel advisory today. Not all wall sockets at airports are created equal. Some aren’t real. There is a prank going around using outlet stickers to irritate people needing to refuel drained cell phones and laptops. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Monday, August 13, 2018

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Responding to reviews, dealing with website security, and extra FB page authorizations head up today’s news.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Reviews. Small biz love them. Small biz hate them. As a Social Media Manager your job is to get your clients to peacefully coexist with both the good and bad reviews. Here is a solid Monday Morning read on “responding.” More


SLICE SPECIAL OF THE DAY

Manage pages for clients that have large followings? Facebook is going to be asking you to go through an additional authorization process before it will allow you to post and manage your page. More


SLICE MOTIVATION

To get you started this week:


SLICE INGREDIENTS

Security at your website “ends” with an “s” as in “https.” Tips on improving website security for your client website. More


SLICE ON THE GO

Vegan, gluten-free meals are beginning to take off on airplane tray tables as options perceived as fresher, healthier and made with high-quality ingredients become more in demand. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)