Social Media Slice for Friday, July 20, 2018

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Pricing Pages, Digital Detox and Your Face covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Is your client’s pricing page under-performing? Interested in nine suggested best practices to ensure it does what it’s supposed to do— make sales happen? More


SLICE SPECIAL OF THE DAY

Do you need digital detox? Work. Work. Work. Consider JOMO to improve work-life balance. More


SLICE MOTIVATION


SLICE INGREDIENTS

Want to look ahead to your business day? Things like estimated travel time to work, meetings scheduled through calendar or trips? Android users may see a new “visual snapshot” of their day based on current time, location, and recent interactions. More


SLICE ON THE GO

Biometric boarding coming to Delta Airlines if you are flying out of Detroit. Your face is your ticket. More


And… if you are looking for a marketing promotion for your small business today: National Moon Walk Day and National Ugly Truck Day

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Social Media Slice for Thursday, July 19, 2018

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Emoji, empathy and cyber security are all in the news this morning. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Emoji Marketing Makes Money. New study shows positive results to increasing usage and engagement. More


SLICE SPECIAL OF THE DAY

Empathy Marketing is a powerful B2C tool to motivate customers of small biz. But can it work for the less emotional B2B target niche? More...


SLICE MOTIVATION


SLICE INGREDIENTS

Video you are good at, but stretching your time? Not so good. How about if I share with you an article that explains how to repurpose one video into content that can populate your blog, podcast, and multiple social channels? More...


SLICE ON THE GO

Hello? Can you hear me now? Hope not!!! Connecting your computer to airport Wi-Fi networks could leave you wide open to cybersecurity issues. Which are the least safe airports, according to a new study? More


And… if you are looking for a marketing promotion for your small business today: UV Safety Awareness Month and Get to Know Your Customers Day

Social Media Slice for Wednesday, July 18, 2018

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Record Skype calls and demystifying Facebook Reach covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

How many times when a client disagreed with payment do you wish you could have recorded Skype calls to show where you discussed parameters and expectations? You can now. More


SLICE SPECIAL OF THE DAY

Demystifying Facebook Reach— for both Pages and Posts. More


SLICE MOTIVATION


SLICE INGREDIENTS

You can never have enough image editing apps at your fingertips. Or at least knowledge of them. See if any of these fitvyour technical needs. More


SLICE ON THE GO

Fly a great deal? Think you know which are the better Airlines? New survey reveals what fellow travelers think are the top companies in the world and specifically serving North America. More


And… if you are looking for a marketing promotion for your small business today: National Hot Dog Day and National Perfect Family Day.

Social Media Slice for Tuesday, July 17, 2018

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The most expensive states to run ads and better ways to manage your ads covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

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Survey says… the most expensive states to advertise in are… depends on the industry. SEM Rush has all the data. And I have it for you. More


SLICE SPECIAL OF THE DAY

Irritating as it is to click a link and get hit with broken link message 404, ever wondered why you got it and even more so why it is called a 404? More


SLICE MOTIVATION

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SLICE INGREDIENTS

Facebook Ad Manager’s “Import Ads” and “Split Audiences” features can provide you tools to better manage your ad campaigns. More


SLICE ON THE GO

Do you travel so much that your accountant or VA requests expense reports? And you bring in crumpled receipts and scribbled figures on lunch napkins? There is an app for that. Actually I have info on 5! More


And… if you are looking for a marketing promotion for your small business: World Emoji Day and in 1902 the first air conditioner was created by Willis Carrier in Buffalo, New York on this day. Cool!

Social Media Slice for Monday, July 16, 2018

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Advertiser fallout at Facebook and Independent Retailer Month tips covered in this issue. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Facebook advertiser fallout a reality! Ten direct-to-consumer companies recently surveyed said their marketing plans are now relying less on Facebook because: “Prices are getting high for audience segments and the feed has become a very cluttered space.” More


SLICE SPECIAL OF THE DAY

Independent Retailer Month is halfway over. It is designed to encourage consumers to shop local and celebrate indie retailers like your clients or yourself. Have you gotten involved? More


SLICE MOTIVATION


SLICE INGREDIENTS

Slack users get ready for another option. Microsoft Teams is offering a free tier — available to start ups not in the MS eco-system! More


SLICE ON THE GO

Have an opinion on in-flight cell phone use? You might be interested in the results of a recent survey of 8,000 passengers in 10 key travel markets. More


And… if you are looking for a marketing promotion for your small business today: Global Hug Your Kid Day and National Get Out of the Doghouse Day®

404’s Quick History and Why You Get Them

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Littered among several of this week’s (and last week’s) “likes” and “follow” list were accounts where I backlinked into 404 pages. In fact, I found one person with a link to an About page where there was no website. Another person had a blog of the exact same name on three other websites according to Google (two redirected to 404, the other existed under a different author!).

So, what exactly is a “404” code?

Links that lead nowhere are considered ‘dead links’ or ‘broken links’. They are marked as HTTP status code 404; otherwise known  as ‘error 404’, ‘HTTP 404’, or ‘404 code’ on the target pages. What you are promised or led to believe will be at the end of something you click turns out to not be there.

But why call these errors 404 codes?

Back in 2007, Arun Vishnu posted on his Bugs of a Debugger blog a short but entertaining history of where “404” came from. ( Franck Dernoncourt, Research Scientist at Adobe Research re-posted it on Quora in 2012

Basically, in the 1980′s a group of scientists at CERN (Switzerland) began working on a project that eventually evolved into the World Wide Web (Engraziel, Merci, Grazi, Danke!) In an office on the fourth floor (room 404), they placed the World Wide Web’s central database. Any request for a file was routed to that office and faulty requests were answered with a standard message: ‘Room 404: file not found’ — which is still used today even after the manual process became automated.

What causes these faulty files?

According to the 1&1Digital Guide website:

  • The URL or its content (such as files or images) was either deleted or moved (without adjusting any internal links accordingly)
  • The URL was written incorrectly (during the creation process or a redesign), linked incorrectly, or typed into the browser incorrectly
  • The server responsible for the website is not running or the connection is broken
  • The requested domain name can’t be converted to an IP by the domain name system (DNS)
  • The entered domain name doesn’t exist (anymore)

What can you do if you come across a 404? 1&1 Digital Guide suggests: Reload the page; Check the URL; Go back through the directory levels; Use the website’s search function; Use a search engine; Delete the browser cache and cookies; Contact the website.

The other option I would suggest is that it may be a marketing scam where there is no content, just a bait and switch to get you to a page where you might click an affiliate link by curiosity or error. In that case take the 404 as a sign of sloppy website maintenance by people who don’t care enough about you to check their pages. I appreciate all you new “likes” and “followers,” but if you aren’t real bloggers, don’t bother.

(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs}

8 Win/Win Promotions During Independent Retailer Month

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Did you know that a dollar spent at an independent retailer usually goes on to be spent six to fifteen times in the community before heading out of town? Shop local indeed! And no better time to emphasize that than in July during Independent Retailer Month.

Independent Retailer Month encourages consumers to shop local and celebrate indie retailers, creating more sustainable cities, towns and communities. Have you seen any signs of IRM in your community? As a small business owner, have you gotten on the bandwagon of this celebration? Or as a Social Media Manager have you urged your clients to participate?

Despite whatever claims the Small Business Administration has made about federal government boosting “local” businesses, it is the power that belong to the people to support the “mom and pop” single family owner shops along Main Street USA. Independent Retailer Month encourages you to reward your community’s year ‘round support during this July promotion.

  1. Bonus buck: Give customers a $1 coupon for every $10 they spend in your store in July. The coupon is redeemable in August
  2. Badges: Create campaign buttons for your staff to wear with the message: “Proud to be independent”
  3. Meet and greet: Invite your customers to meet/chat with store owners and managers. (Yes, just like at a Farmers’ Market)
  4. Community talent: Support local designers and artists by hosting a joint in-store activity (or outside if a musical performer)
  5. Run a contest: Offer the chance for one lucky winner and friends to have a private shopping party
  6. Shopping crawl: Team up with neighboring independent retailers to host a shopping crawl providing a map and prizes for participants
  7. Charity giving: Offer to donate 10% of the purchase price for each customer to a local community charity
  8. Check-in deals: Offer every shopper that can prove he/she “checked in” or tagged your store on social media an exclusive in-store promotion.

Smallbiz Trends magazine advises During July, present your retail store at its very best. Your employees should be helpful and friendly; your products should be well stocked and attractively displayed. Whenever possible, try to be in the store yourself so you can present the face of a local small business owner. Shoppers love to support independent, community businesses where they know the owners.”

Real deals for real customers who support your business not just during the summer or tourist season, but throughout the year.

{Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs}