Reporter’s Notebook: Coca Cola, India and Pakistan— Good Formula

Coca Cola is not my poison. Frankly, Coke was way down my list behind Dr. Pepper, Cream Soda, Root Beer and Pepsi (not that I drank much of those but when you go out to eat, sometimes you have to adapt to the beverage menu). That said, this blog content is not product placement. This is pushing a product up on a pedestal.

Yes, what you will see below is promoting their product. But it is promoting something else. Something greater than a quick buck. Trust me, it won’t kill you to sit through the first 45 seconds. You might even learn something.

The young boy and girl with their lives ahead of them, communicating with dance moves was charming. Later, the two elderly men in white, who have seen so much hate & devastation, reaching out to each other was touching.

Coke had a famous commercial depicting young people on a hillside saying “I’d like to teach the world to sing in perfect harmony.” Those were just words. This is action.

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