“I firmly believe the key to success as a small business in a close-knit community such as Salem is open and friendly partnership, not competition. Including Harrison’s Comics in our Anime Week promotion adds value to the consumer experience – we can offer more together than separately.”
So explains Nicole Spirito, General Manager of Flying Saucer Pizza Company restaurant in Salem MA in reference to a first time attempt at a promotion capitalizing on a niche customer base – but it’s a customer base that would frequent Flying Saucer which by its name alone you assume it has a science fiction/fantasy theme.
A larger than life statue of Capt. Picard from Star Trek, The Next Generation as Locutus the Borg is an obvious give-away.
As for Harrison’s Comics & Pop Culture, the connection to anime & manga books, comics and off-shoots such as Pokemon card playing sessions & tournaments is also a no-brainer.
Do you remember Pokemon from your childhood? Or perhaps you are actively involved with some form of anime/manga now? The videos and card games are still going strong. As is a much more grown-up and tightly written anime called Attack on Titan. Both of those as well as three other forms of anime will each have a day of exposure during the Flying Saucer Pizza Company special Anime Week, Aug. 24-28.
Spirito points out that “This is the first EVER Anime Week at Flying Saucer in our three years of being in business. We are well known for our creative intertwining of delicious pizza and good nerdy fun, and I decided that it was time for the anime/manga crowd to have a fun week just for them!”
Harrison’s Comics is co-sponsoring the week long event and is supplying raffle prizes. It also holds Pokemon sessions & tournaments on Sunday afternoons.
She adds, “Harrison’s Comics has always been a loyal friend and partner with us as business owners in Salem, and we saw this as the perfect opportunity to have our worlds collide, so to speak. Many of our staff and customers are avid anime enthusiasts, and we all enjoyed collaborating on ideas to make this week fantastic.”
The week returns some fan pizza favorites, including the BULBASAUR and VEGETA – as well as introducing some lively cocktails. You are invited to wear your finest merch to receive some awesome Saucer freebies.
For those of you that don’t know about this art form, the word anime is a shortened version of animēshon and can be characterized by colorful graphics, vibrant characters and fantastical themes.
According to Wikipedia, “The earliest commercial Japanese animation dates to 1917, and production of anime works in Japan has since continued to increase steadily. The characteristic anime art style emerged in the 1960s with the works of Osamu Tezuka and spread internationally in the late twentieth century, developing a large domestic and international audience. Anime is distributed theatrically, by television broadcasts, directly to home media, and over the internet. It is classified into numerous genres targeting diverse broad and niche audiences.”
In other words, anime is everywhere and enjoyed by males & females of all ages and nationalities.
And, don’t forget, adds Nicole, “We’ll be raffling off killer memorabilia provided by Harrison’s Comics each night!”
Flying Saucer is located at 118 Washington St, in Salem MA. And Harrison’s is across the street from Flying Saucer at 252 Essex Street.