How to Use a USA Today Survey to Benefit Your Small Business

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Being aware/involved with surveys that pertain to your home customer base is a powerful and inexpensive way to build community support.

Salem MaCommunity involvement is critical when you are a small business. You need to have local shoppers know you, support you and care about your business to have it succeed. But it’s a two-way street.

For example, consider this current promotion:

Halloween 2015 is fast approaching, and USA TODAY 10Best is on a mission to find the best fun and spooky attractions and experiences available. We need your help! Vote once per day for your Halloween favorites in the categories of Best Halloween Destination, Best Theme Park Halloween Event, Best Haunted Hotel, Best Ghost Tour and Best Extreme Haunted Attraction. Voting ends on Monday, October 12 at noon ET, and winners will be announced on Friday, October 16.

This is the “Current Leader board” link for Salem MA in the Best Halloween Destination category.

If you are a restaurant on Washington Street, or an attraction on New Derby Street, or a craft-themed store on Essex Street then informing and motivating your current customers through social media to participate will go a long way to spread the word that your Small Business supports Salem MA (or whatever your community if this blog is being read outside of Salem).

Again, according to USA Today:

The witchy women of Salem’s infamous past have haunted the town since their unfortunate trials in 1692. The verdict for the town’s tourism industry, however, has been nothing but sunny. An entire industry is built around the city’s spooky and strange history and that all culminates come Halloween time when Salem Haunted Happenings brings pumpkin carving, parades, haunted cruises and all manner of history-based events for all ages. The city’s beautiful architecture really helps set the mood.

The synopsis could have highlighted the fact that Haunted Happenings is a MONTH-LONG celebration. It could have added that we have real witches walking about and working in our community. It could have also mentioned that we provide a Tourist Info Booth to help enhance a visitor’s experience so he or she spends more time at an attraction rather than looking for it.

So you take the initiative: point out those contributing factors in your company Facebook posts, tweets and blogs, as well as in your Instagram & Pinterest themes, etc.

Let the public know that you support the goal of winning the survey. Vote for Salem!  And Salem will vote for you.

 

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