Businesses may not have “hearts” but owners, managers & staff do, and as we approach Thanksgiving, Kwanza, Fesivus, Hanukkah, Christmas, etc. in the Salem, Beverly, Danvers, Peabody area “giving” back to those in need should become an integral part of any small business plan for the community. The people to benefit are your current and potential customers. And it is a humanitarian thing to do, anyway.
Not convinced? Staples recently posted an article/slideshow “7 Ways Your Business Can Give Back” pointing out that “Helping those less fortunate is good for your community and your business — 82% of U.S. consumers consider corporate social responsibility when deciding where to spend their money.”
But we’re not just talking about donating cash to a charity (although I doubt there would be any charities sending your check back). Donate time. Offer services. Create holiday part time jobs. Host special events which are two-fold as fund-raisers and entertainment providers.
Consider this very interesting concept: “With the help of his mom, 7-year-old David Holdridge launched Happy Blankie with the philosophy of ‘one to love, one to give.’ For every blanket purchased, Happy Blankie donates one blanket to a children’s hospital or orphanage.”
That could apply to most any product or service. First & foremost you are doing a good deed. But, from a small business point of view, you still generate revenue & clear inventory for the new year.
The Staples article (which of course in itself is a way for Staples to give back to its customers, the general public and businesses like yours) offers this closing quote:
“The highest use of capital is not to make more money but to make money to do more for the betterment of life.” — Henry Ford, founder of the Ford Motor Company
What can your small biz do to help people & charities in Salem, Beverly, Danvers, Peabody, or anywhere in Essex County? Talk to your staff. Talk with your customers.