Be On Fleek, Or Millennials Will Dipset On Your Small Biz

What? Each generation has its slang, from the 1920s (on the level, on the lam) to the 40s (take a powder, pass the buck) to the 60s (far out, bummed out) to the current 2010s. What is so important about a sub culture’s internal interactions is that social media NOW communicates it back out to the Small Business owner and in a 2.0 society where customers CAN and DO speak directly to retailers, you need to understand what Millennials are saying and feeling.

SarekOr as Ambassador Sarek comments in a Star Trek movie “one cannot answer easily if you don’t understand the question.”

To that end, I discovered an informative post from of all places John Brandon presents a Millennial mini-lexicon of value to small business owners who may be scanning social platforms looking for any mention of their company’s products or services.

  • On fleek
  • Used originally in an Instagram post about eyebrows (yes, the origin stories for these terms tend to be as weird as the terms themselves), being “on fleek” means to be on point. In a business context, it means something was well executed and is worthy of acknowledgment.

So, this is good in reference to your small biz.

  • Dipset
  • I was confused when I heard this one on social media. It means to bail on something–to leave because something is lame. You might “dipset” from a meeting if the topic is boring. If you use this one, let me know if people understand you.

So, this is not good in reference to your small biz.

There are 15 in all. Check out the article for the entire group.

According to a Pew Research Center posting in April 2016 “Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released this month by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69).”

If you were thinking Millennials were just teens glued to their cell phones, stop. They are businessmen and businesswomen. They are moms and dads. And they are your customers. At least they might be if you understand them.

(Anthony M. Scialis is a social media strategist focusing on blogging & tweeting as a two-step customer service effort in bridging the gap between the wants of your small business to grow and the needs of your customers to be satisfied. Follow

Published by Anthony Scialis, Social Media Content Creator

My name is Anthony Scialis and I used to be a newspaper writer. For over 40 years I covered the business and entertainment beats for community newspapers & magazines. Now, I use research & writing experience to provide Small Business Owners with customer-centric information. I assist with writing blogs and tweets, freeing up small biz owners to focus on what they enjoy and do best— run their businesses.

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