Hashtags can be found on Twitter, Instagram and other social media platforms. A social media strategist on your team would have suggested any number of crossover promotions to capitalize on these events to entice customers.

Hashtag of the day: #NationalHotFudgeSundaeDay 7/25/16

  • Car Dealership? “We know it’s hot outside. But we’ve got some really cool deals on the lot and to make it worth your while, just for coming out and speaking with one of our experienced auto specialists, we’ll give you 2 coupons for a Hot Fudge Sundae today”

Hashtag of the day: #NationalBagelfestDay 7/26/16Bagel

  • Custom tire accessory store? “Bagels and tires have a lot in common. They are roundish. They come in several different styles. They can be purchased individually or in a group. And just as you can put anything on a bagel, you can put an assortment of covers on a tire. Check us out today and get a free bagel while they last.”

Hashtag of the day: #NationalScotchDay 7/27/16

  • Investment firm? “Today is National Scotch Day. Did you know that all Scotch whisky must be aged in oak barrels for at least three years? That is quite an investment of time & money. You can’t take it our early. Here at A & Z Investments we can advise you on short term investments with high yield…”

Hashtag of the day: #NationalChiliDogDay 7/28/16 (Last Thursday in July)

  • Dry Cleaner? “Today is National Chili Dog Day and someone in the office will push the idea to celebrate— at the office. But as careful as you try to be, somehow when lunch is over, there may well be stains on you shirt, pants, blouse or skirt. Not to worry. Bring in the tell-tale stain today or tomorrow and we’ll give you a 10% discount on cleaning.”

Hashtag of the day: #NationalLipstickDay 7/29/16lipstick1

  • Hairdresser? “Ladies we know that just as there is a lipstick shade to address our every mood, there is also a hairstyle to present our mood. In honor of National Lipstick Day, bring in a receipt for a lipstick you purchased this week, and we will give you 10% off a …”

Information is a commodity that is bought & sold — but it is also a tool that you can use to benefit your business. In skilled hands, information will make today a better business day for you & your customers.

( Anthony M. Scialis is an experienced print & broadcast writer who coordinates blog, Twitter & Facebook social media content to create a focused & powerful customer engagement effort which will bridge the gap between the wants of your small business to grow and the needs of your customers to be satisfied. Follow https://twitter.com/amssvs)