Mother’s Day, What’s an Entrepreneur to Do?

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Americans will be spending more than $23 billion on Mother’s Day! That’s 10% more than was reportedly spent in 2016! This data is from MoneyTips.com. Speaking to the Social Media Manager entrepreneurs in my target market, that dollar figure lends itself to a significant number of options for your clients to market services and products to customers with a vested interest in spending.

By no means am I trying to put a dollar figure on mom’s value.

From her kids she will take an “I love you,” a weird looking birdhouse made in school shop class, a brightly colored blouse with parakeets that you wouldn’t wear to bed, a car, and anything between. But for most people, the spirit of the day is expressed with a gift. Why shouldn’t your clients not only participate, but also excel in these business transactions?

Check out this infographic for ideas and data to convince your small business client to run a few more directed Facebook ads or Instagram pictures. There is ROI. For example, $2.1 billion dollars is expected to be spent on clothing alone. And $1.6 billion will be spent on spa days and other services (sunless spray tans, nails, etc).

Does your client want to miss out for lack of trying?

Mother

(Infographic courtesy of MoneyTips.com)

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