Remember in the Pirates of the Caribbean movie when they talked about the “Pirates Code” being more like guidelines than rules? We have something similar in the Social Media world. There are some things that through trial and error we’ve learned you shouldn’t do— unless you want to drive away customers, followers, readers, etc. Not rules, but pretty good guidelines.
Posting is a big one. Don’t over post. Don’t under post. Don’t post irrelevant content. Posting content is what I do for clients, so I do have accumulated experience in this area.
To arrive at the above-mentioned findings, Sprout Social surveyed more than 1,000 Facebook, Twitter and Instagram users to determine what annoys them about brands on social and what drives them to unfollow.
Then the folks at CJG Digital Marketing sifted through the data to produce the following Infographic.
(Embedded from CJG Digital Marketing )
Main thing to absorb is that 2.8 BILLION people use social media. If you are a small business owner or an entrepreneur THOSE are a lot of customers to be ignoring if you aren’t on line— and a lot to be ignoring if you are on social.
To repeat, the six no-no’s that Sprout Social focused on are:
- Posting too many promotional messages.
- Sharing irrelevant information
- Tweeting too frequently.
- Using jargon or slang awkwardly
- Staying too quiet
- Not replying to messages
Think about it and it makes sense. You are on social media not to scream from the rooftops about how good your service or product are. You are here to directly engage with potential customers, not to waste their time.
If you need help with consistent posting of blogs, FB posts or Twitter, feel free to contact me.