Small Business Saturday, You Got This

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Total reported spending reached an estimated $15.4 billion at independent retailers and restaurants for 2016’s version of Small Business Saturday. Woohoo!!! What will Nov. 24, 2017’s edition reveal as consumers are once again urged to shop small and visit the “mom & pop” locally-owned stores on Main Street USA?

That is up to you. Will you your small business be ready to engage with customers? Do you even know which customers to target with your ads? Hopefully your Social Media Mangers does. If not, I’ll give you a hint.

The 20-something’s

New survey from Coupons.com reports that during the 2017 holiday season this group plans to shop in-store more than any other age group.

Jeanette Pavini, Coupons.com savings expert reveals that “20-somethings are savvy, using technology to find the best deals, and knowing not every great deal is online.”

She should know, as understanding how consumers are motivated during key shopping seasons provides Coupons.com with data to translate into more relevant coupons at the right time.

And when you put a Mastercard survey’s results stacked against this one, it should be a great Saturday. Spending growth at mom and pop shops has outpaced that of the big chains in both of the past two years.

Why?

When Americans aren’t shopping online, it’s because they’re looking for more personal connections — and the advice they can receive from local SMBs. That’s the word from Sarah Quinlan, Mastercard, Inc. Senior Vice President.

Tech, on-line shopping, mobile apps, etc. may indeed be the wave of the future for mass shopping, but on an individual level– the community level– chatting with the clerk still holds weight. And when the consumer actually has the opportunity to speak with the store owner, well, that is, as they say money in the pocket.

Will you be working your products & services this Saturday?

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