Social Media Slice for Wednesday, July 11, 2018

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Augmented Reality ads on Facebook and Visual Search feature on Snapchat among today’s items. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

New from Facebook: AR ads that initially resemble regular in-feed ads, but feature a “tap to try on” CTA which triggers augmented reality capabilities. Because these AR ads are also shoppable, users can decide to buy the products after trying on themselves (for example, sunglasses or makeup). More


SLICE SPECIAL OF THE DAY

Snapchat appears to be testing a new visual search feature where, according to WERSM, users simply “press and hold to identify an object, song, barcode,” and data is sent “to Amazon, Shazam, and other partners.” As soon as an object or barcode is scanned the user can then “See all results at Amazon.” More


SLICE MOTIVATION


SLICE INGREDIENTS

In a recent survey, as many as 90% of businesses reported experiencing unexpected internet down time. What about you? There is a new subscription based service to consider. More


SLICE ON THE GO

Hopefully you don’t fly Southwest Airlines just for the “free” peanuts, but if you do, time for a switcheroo. Come Aug. 1, no more peanuts. More


And… if you are looking for a marketing promotion for your small business today: All American Pet Photo Day and Lost Pet Prevention Month 

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