Social Media Slice for Wednesday, July 11, 2018

Augmented Reality ads on Facebook and Visual Search feature on Snapchat among today’s items. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


New from Facebook: AR ads that initially resemble regular in-feed ads, but feature a “tap to try on” CTA which triggers augmented reality capabilities. Because these AR ads are also shoppable, users can decide to buy the products after trying on themselves (for example, sunglasses or makeup). More


Snapchat appears to be testing a new visual search feature where, according to WERSM, users simply “press and hold to identify an object, song, barcode,” and data is sent “to Amazon, Shazam, and other partners.” As soon as an object or barcode is scanned the user can then “See all results at Amazon.” More



In a recent survey, as many as 90% of businesses reported experiencing unexpected internet down time. What about you? There is a new subscription based service to consider. More


Hopefully you don’t fly Southwest Airlines just for the “free” peanuts, but if you do, time for a switcheroo. Come Aug. 1, no more peanuts. More

And… if you are looking for a marketing promotion for your small business today: All American Pet Photo Day and Lost Pet Prevention Month 

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