Social Media Slice for Monday, August 6, 2018

Customer engagement at the local level, as well as places where AI works and does not work, all covered today!

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Customer engagement is not just part of the sales funnel. Sometimes, it is how your SMB builds community cache. Check out how some ice cream shops share extra time to interact with customer by participating in a community festival event. More


SLICE SPECIAL OF THE DAY

While Artificial Intelligence is all the rage, using bots to handle customer service requests at the SMB level might not be the best option for fluid customer engagement. Case in point, the Poor Cat Designs company which offers a “virtual personal shopping experience” connecting you through text, iMessage, or email with an in-store associate who will work with you to find solutions. More


SLICE MOTIVATION

Usually I insert a clever tweet here, but today I found a good-read item from Jeff Bullas discussing Morning Success Routines That Will Transform Your Life— as suggested by successful people. More


SLICE INGREDIENTS

Ok very cute. Mari Smith, queen of Facebook influencers, posted a blog in the form of a Facebook post.  Her topic? Desktop Publishing on your FB page to both your News Feed and page Story.


SLICE ON THE GO

AI and air travel flying together. It can “improve the speed and accuracy of truly personalized offers customers want from airlines, hotels, rental companies, etc. by ‘learning’ (what converts, sells, what routes are best, and more) from travel searches.” 5 ways. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

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