Social Media Slice for Wednesday, August 15, 2018

Business messaging, collecting leads and turning still shots into videos — all covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


Business messaging is a big deal says Facebook. And it has a lot of facts & figures to back that statement up. Does your social media client have a presence on Messenger and actively monitor it? More


Recently Jon Loomer wrote about a new way for advertisers to collect leads within a Canvas. But, he says, “there’s been quite a bit of confusion about how you then collect those leads — as well as whether you can create audiences of this engagement for targeting and excluding. I wrote a new blog post to clear those questions up.” More



You may not be great yet with creating videos or on a limited budget, but you feel pretty good about your picture taking skills. Got some powerful still shots that could deliver impact on your client’s target market? Facebook has “developed a production approach called Create to Convert, an easy framework to add lightweight motion to still images to create more compelling and effective direct-response ads.” More


Don’t want it known you aren’t home when traveling? So you disable Location History on your cell. Google still tracks users’ locations, it turns out. More

(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Published by Anthony Scialis, Social Media Content Creator

My name is Anthony Scialis and I used to be a newspaper writer. For over 40 years I covered the business and entertainment beats for community newspapers & magazines. Now, I use research & writing experience to provide Small Business Owners with customer-centric information. I assist with writing blogs and tweets, freeing up small biz owners to focus on what they enjoy and do best— run their businesses.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: