Business messaging, collecting leads and turning still shots into videos — all covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Business messaging is a big deal says Facebook. And it has a lot of facts & figures to back that statement up. Does your social media client have a presence on Messenger and actively monitor it? More


SLICE SPECIAL OF THE DAY

Recently Jon Loomer wrote about a new way for advertisers to collect leads within a Canvas. But, he says, “there’s been quite a bit of confusion about how you then collect those leads — as well as whether you can create audiences of this engagement for targeting and excluding. I wrote a new blog post to clear those questions up.” More


SLICE MOTIVATION


SLICE INGREDIENTS

You may not be great yet with creating videos or on a limited budget, but you feel pretty good about your picture taking skills. Got some powerful still shots that could deliver impact on your client’s target market? Facebook has “developed a production approach called Create to Convert, an easy framework to add lightweight motion to still images to create more compelling and effective direct-response ads.” More


SLICE ON THE GO

Don’t want it known you aren’t home when traveling? So you disable Location History on your cell. Google still tracks users’ locations, it turns out. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)