Social Media Slice for Thursday, August 23, 2018

LinkedIn ads, engaging content, and the value of transparency, all covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

LinkedIn. Is it part of your marketing — for your clients or for yourself? As part of that decision, besides content you need to consider a paid presence. But, what kind of ads do you run? Here are some tips. More


SLICE SPECIAL OF THE DAY

Engaging content. Do you generate that for your clients? Does it entertain, answer questions, or otherwise inform? Ian Cleary has some suggestions. More


SLICE MOTIVATION

Today’s #ThursdayMotivation is from a Quotes by Simplyneo (@simplyneo2 ) tweet.


SLICE INGREDIENTS

Transparency looks to be the way to go if you want to build brand loyalty from customers. For example, writes Robin Kurzer in MarTech Today:

“… a stunning 89 percent are willing to give transparent brands a second chance after a bad experience, and 85 percent are willing to stick with them through a crisis.” More...


SLICE ON THE GO

Would you pay more for the premium seating, on cross-country flights. By premium I am talking about seats that recline into flat beds. United Airlines is thinking about it. Would make going to those east and west coast social media conferences less tiresome. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

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