Social Media Slice for August 30, 2018

Groups get pixels, iOS 12 has new features, and location targeting has new meanings. All covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Giving GROUPS ACCESS TO PIXEL is latest move by Facebook to convince you to create a Groups page for your client’s brand. Why not, if you can now see the impact on traffic and conversions on your websites? That’s the thinking. More...


SLICE SPECIAL OF THE DAY

LOCATION TARGETING in Facebook. Jon Loomer says “When targeting by location, you may not be targeting those you think you’re targeting.” He shares a post that among other points, sheds light on how Facebook includes, excludes or overlaps:

Everyone in a location
People who live in this location
Recently in this location
People traveling in this location

More


SLICE MOTIVATION


SLICE INGREDIENTS

While iOS 12 is currently in developer beta 3, I have come upon a preview of features that may be available once it hits the streets. Things like Stacked Notifications, Multi-Person Face Time calls, and Build your own Animoji. More


SLICE ON THE GO

TRAVEL GADGETS… don’t leave home without them? Here is a peek at what you might be interested in bringing, the next time you are off to a social media conference. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

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