Can Pinterest drive customers to your website? Have you sketched out your client’s buyer persona correctly? How do you avoid negative ad placement when it is handled by automation? All answered in today’s Slice!

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.

MOTIVATIONAL SLICE

Weekend is over. Back to work. Need some #MondayMotivation? We found these words in a tweet from Dr. Naks @Tshi_Nakanyane

MAIN SLICE

You base your marketing and ad spends on BUYER PERSONAS. But what do you base the personas on? Here are some insights from the Articulate Marketing team on how to create useful and believable personas. More…

SLICE SPECIAL OF THE DAY

DRIVING MORE TRAFFIC to your client’s website should be near the top of your “to do” list. Have you considered using PINTEREST? It is a lot more than recipes and fashion ideas. Check out this Social Media Marketing podcast interview with Jennifer Priest, a Pinterest expert and social media strategist. More…

SLICE INGREDIENTS

AUTOMATION of the ADV. PLACEMENT process by Facebook and Google could work against your brand if your client’s message appears on a page that contradicts your values. But, there are ways to ensure you avoid this negative situation. More…

SLICE ON THE GO

TRAVELING with KIDS (especially TODDLERS) just became a little easier as the first of possibly many crowd-sourced family travel guides has been published on Amazon. This first one covers Tokyo, Japan. All the tips in the book have been vetted by visiting and local parents. More…

As a Social Media Manager or Small Business Owner, what is one of YOUR biggest pain points? Could it be the blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Especially if it takes you THREE HOURS to write the first paragraph!

On the other hand, I can write three paragraphs just getting out of bed. Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Please feel free to check out the rest of my website as well.