Shedding some light on Dark Social today, as well as a different use for LinkedIn, and which are the best US airports you should consider using on your way to conferences. All covered in today’s Social Media Slice.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


Our #WednesdayWisdom suggestion for today comes from a tweet we found in the account of Vagisha @vagishasoni (background graphic added)


DARK SOCIAL. Here is a head’s up on an aspect of your biz that should be more than a whisper. And no Dark Social is not porn. It is the social sharing of URLs that occur outside of what can be measured by websites or analytics programs. Like people sharing your client’s URL in an email or messaging app.

According to an article from WERSM, “10% of leads, eyeballs, purchases, etc., that you can’t attribute to a specific activity – or worse… your social media activity,” come from dark social. More


FACEBOOK ENGAGEMENT DROPPING. Did you notice? A Buffer analysis of 43 million Facebook pages reveals that in the last 18 months, page interactions decreased by over 50%. Where did everybody go? Hint, see Main Slice. There is a strong trend towards engagement across private messaging channels. More...


LINKEDIN is more than just a place to drop off your resume. You can use it to TARGET ATTENDEES for your Workshops, Events And Webinars. Here is a quick video tutorial from Cody Butler. More


BEST AIRPORTS IN USA according to J.D. Power’s 2018 North America Airport Satisfaction Study include Las Vegas, Buffalo, and John Wayne (Orange County CA). Overall traveler satisfaction was reported to be up 12 points from the previous record set just last year! More...

As a Social Media Manager or Small Business Owner, what is one of YOUR biggest pain points? Could it be the blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Especially if it takes you THREE HOURS to write the first paragraph!

On the other hand, I can write three paragraphs just getting out of bed. Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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