• Keeping home buyers as followers after they have bought a home,
  • Possible new home for Instagram hashtags,
  • Hitting a home run with your Twitter marketing

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


Another week is ending and you’re still sitting in your corporate cubicle, daydreaming about starting your own Social Media or Virtual Assistant Agency. Ourย  #FridayMotivation was packaged from a tweet by LifeCoachMelbourne @LifeCoachMelb (background graphic added).


INSTAGRAM HASHTAGS — to be put in “caption” or to be put in “comments,” that is the question. But… a seeker of secrets may have found something the Insty folks are testing: a new dedicated section for hashtags! More


Here is an interesting conundrum for Social Media Managers with REALTOR CLIENTS.

If you do your job correctly, the RE agent gets a customer who buys a house— but then no longer needs the realtor because in many cases it is a long-term big ticket purchase. Think about it. The customer stops being a Facebook or Instagram follower, thus not an active source for referrals to friends & family.

What to do? You need to run more than listings. This article from the Profusion 360 team offers 6 suggestions (in addition to “listings”) to keep followers engaged with content of value. Among them is “sharing the latest news in town” which is something I recommend and curate for my clients whether they are around the corner or 3000 miles away. More


TWITTER MARKETING involves more than crunching your message into 280 characters & spaces. To do it properly for your client, here are 6 tools to help with data analysis. More


Over the past few weeks, the news has been about Airlines raising baggage fees. Today we have an item about FRONTIER AIRLINES LOWERING TICKET CHANGE FEES. In fact, if you can do it 90 days out, there is no charge at all! More

As a Social Media Manager or Small Business Owner, what is one of YOUR biggest pain points? Could it be the blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Especially if it takes you THREE HOURS to write the first paragraph!
On the other hand, I can write three paragraphs just getting out of bed. Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice