• Customized Reports in Facebook provide campaign metrics analysis.
  • Trolls, the care and feeding to control Reputation Management issues.
  • Instagram offering “best practices” Blueprint courses.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


The featured #WednesdayWisdom is from the account of Philip A. Ohlund @philipaohlund : Do something every day to move toward your goal. Get going and keep going. Just do it.


CUSTOMIZED REPORTS in Facebook ads manager– are you using them? If not you are restricting campaign analysis while the campaign is still active. Reports let you look at four core metrics — cost, relevance, frequency, and CPM — to help you identify and assess the performance of your campaigns and the ads within them. More


To RESPOND TO TROLLS or not respond. That is the question facing people handling social media for small business accounts. Ignore trolls and they may go away. Confront them and they may never go away. What is the best option for Reputation Management? More


INSTAGRAM is a lot more than just pictures. It is a powerful marketing tool to promote a #smallbiz. To help you better understand this, Insty is offering three 15-minute updated Blueprint courses. Content will include best practices and tips. More


Are you a Social Media Manager always on the go with clients everywhere and a full schedule of conferences to fly to? Do you also have a pocketful of crumpled EXPENSE RECEIPTS? Avoiding your accountant is not the answer because there is an app for that. 5 at least! More

As a Social Media Manager or Small Business Owner, what is one of YOUR biggest pain points? Could it be the blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Especially if it takes you THREE HOURS to write the first paragraph!

On the other hand, I can write three paragraphs just getting out of bed. Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Please feel free to check out the rest of my website as well.