Social Media Slice for September 27, 2018 : Story Ads, Holiday Shopping, and Free Messaging

  • Facebook story ads to reach across world for advertisers.
  • Holiday season fast approaching, look to mobile & Instagram for placements.
  • Southwest Airlines offering free messaging.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MOTIVATIONAL SLICE

Today’s #ThursdayThought courtesy of Liz Benny’s Social Monkey Business Facebook page. “Social media is about the people, it’s not about your business. Provide for the people, and the people will provide for you.” – Mark Goulart.


MAIN SLICE

62% of FACEBOOK USERS in an Ipsos Survey said they became MORE INTERESTED in a brand or product after seeing it in a STORY. So…. FB now making Facebook Stories ads available to all advertisers around the world! More


SLICE SPECIAL OF THE DAY

MOBILE and INSTAGRAM are where your FOCUS should be this HOLIDAY SEASON. This is 2nd ☕️☕️reading. For instance, last year, of the total 4% of referral traffic from social, Instagram accounted for 13% of it. This year, look for an even bigger 20% cut of the total 5%. More


SLICE INGREDIENTS

Your social Media clients are SOFT TARGETS for CYBERATTACKS. As SMBs they don’t have massive IT departments. And the bad guys know it. What can you do? TechRepublic lists top 10 challenges and defensive suggestions. More


SLICE ON THE GO

Did you get the message? SOUTHWEST AIRLINES Passengers can send FREE INSTANT MESSAGES via iMessage and WhatsApp as long as they download the apps before the flight. (Delta, Alaska, and United Airlines already have some form of free messaging option.) More


As a Social Media Manager or Small Business Owner, what is one of YOUR biggest pain points? Could it be the blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Especially if it takes you THREE HOURS to write the first paragraph!

On the other hand, I can write three paragraphs just getting out of bed. Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Please feel free to check out the rest of my website as well.

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