Social Media Slice for November 6, 2018 : OBJECTIVE-BASED LINKEDIN ADS, WHAT IS SEO, and MEASURING MARKETING IMPACT


MOTIVATIONAL SLICE

Our #TuesdayThoughts is from a tweet by … me @AmsSvs urging you all to vote— especially those who did not vote in 2016!

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

OBJECTIVE-BASED LINKEDIN ADS – Word is that there’s a new way to advertise on LinkedIn.

From WERSM: “Whether you’re trying to drive clicks to your website, generate leads, or get video views, the new LinkedIn Campaign Manager customizes the campaign creation experience based on your objective.” More


SLICE SPECIAL OF THE DAY

WHAT IS SEO- To better understand how to use SEO to benefit your client websites consider these definitions from 40+ people experienced at using SEO. More


SLICE INGREDIENTS

MEASURE MARKETING IMPACT- You need to properly assess the full conversion path for the events that matter the most to your business. Only then can you measure the ROI and impact of your marketing across channels and devices.

In other words, you don’t want to keep focusing on ads in platform A when in reality platform B ads are where the initial contact was made. More


SLICE ON THE GO

RYANAIR, CHECK-IN TODAY OR PAY FEE- online bookings and check-in will not be possible for 12 hours beginning at 5pm on Wednesday Nov 7th. No big deal? You can work around that? Do so. Because, if you don’t, the airline IS NOT waving any airport fees or booking fees you might need to make during that time. More


As a Social Media Manager or Small Business Owner, what is one of YOUR biggest pain points? Could it be the blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Especially if it takes you THREE HOURS to write the first paragraph!

On the other hand, I can write three paragraphs just getting out of bed. Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Please feel free to check out the rest of my website as well.

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