Social Media Slice for November 30, 2018 : VALUE OF PAID SOCIAL ADS, LOCAL NEWS ON FACEBOOK, and FLUSHING OUT FAKE FANS


MOTIVATIONAL SLICE

Our #FridayMotivation cover graphic is tied to a tweet by FridayFeeling @FridayFeeling_
“Don’t give up, just because
of what someone said.
Use it as a motivation
to push harder.”

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

PAID SOCIAL ADS WORTH YOUR TIME & MONEY?- As a Social Media Manager or Marketing Director you surely hope so. Tell your clients to relax. Ad revenues for 2018 were projected to exceed $51 Billion, an 11% increase over 2017! But you need to be SMART on your selection of platform and type of paid social. Yes, there are types. More


SLICE SPECIAL OF THE DAY

LOCAL NEWS HAS VALUE ON FACEBOOK- Thank you FB for validating the community content service I provide my clients. ( examples https://m.facebook.com/ocjunkhauling/ ) Seems FB will be testing in “communities located in news deserts, places that have a low supply of local news and community information, by supplementing with relevant content from surrounding areas.” More

(The term “news deserts” though is a bit insulting. It implies you live in a community where nothing much happens on a regular basis. The client listed above is nearly 3000 miles away and I can still find content…)


SLICE INGREDIENTS

FLUSH OUT FAKE FACEBOOK FANS- They can make your “social proof” look full but fake fans aren’t really healthy for you. Andrea Vahl points out that they hurt retargeting and organic reach. She also explains how to spot them and then go on a diet to flush them away. More


SLICE ON THE GO

BIOMETRIC SCANNING TECH AT ATLANTA AIRPORT- Delta will unveil facial recognition technology at Hartsfield International Airport in Atlanta on Dec 1st. Initially for international passengers, passports will start the process. More


As a Social Media Manager or Small Business Owner, what is one of YOUR biggest pain points? Could it be the blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Especially if it takes you THREE HOURS to write the first paragraph!

On the other hand, I can write three paragraphs just getting out of bed. Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Please feel free to check out the rest of my website as well.

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