Drumming up business for one restaurant during the fall off-season is often a tough sell, as any Social Media or Marketing Manager can tell you. Doing it for an entire Downtown District of small business eateries would then seem to be a formidable task. It used to be until the advent of Restaurant Week marketing promotions.

Is there such a promotion in your community? It is a one-for-all and all-for-one small business group hug that also benefits the city.

Salem Fall Restaurant Week

By increasing visibility and access to the diverse dining opportunities available within Salem, Ma., Fall Restaurant Week strongly positions Salem into being a sought-after culinary destination for anyone on the North Shore. It is a simple but elegant idea. Participating restaurants provide mouthwatering dining specials assigned to exclusive prix-fixe menus (items may not always be featured on regular menus). This year it takes place from Sunday, December 2 to Thursday, December 6.

According to the Salem Chamber of Commerce, which sponsors the 5-day Fall Restaurant Week event, you can expect “a wide variety of delicious foods – from steak to seafood, American to ethnic, there is something for everyone. Restaurants offer multiple choices for appetizers, entrees as well as desserts.”

To see the current line-up of restaurants and meal offerings, go to the Salem Chamber of Commerce Fall Restaurant Week page.

Word of Mouth Marketing

Open Table, which partners with more than 100 Restaurant Week events each year, conducted a nationwide survey of Restaurant Week promotions in 2012.  It found:

  • 87% of diners said they would likely be repeat customers.
  • 90% of diners would likely recommend restaurants they had eaten in.

If you are a Social Media Manager or Marketing Manager for a meal-oriented small business, being involved with a Restaurant Week promotion should be a strong consideration for you. This is word of mouth marketing on overdrive!