Our #TuesdayThought cover image is from a tweet by KNOWGOGROW @KnowGoGrow

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


BOT-DRIVEN AD FRAUD ๐Ÿ™€๐Ÿค–- Chilling thought: The Association of National Advertisers reports that only a quarter of all digital ad spend reaches real people. That is not going to make your social media clients feel warm & toasty. Entrepreneur magazine looks at the way bots steal your spend and several ways to minimize waste. This is 2nd โ˜•๏ธ reading. More


WORD OF THE YEAR- What was the most searched word this year? What person, place or thing motivated people to want to know more? Slice has the answer for Merriam-Webster,, and Oxford Dictionaries. More


FREE INSTAGRAM WEBINAR- The folks at Meet Edgar are holding a ‘best practices’ live gathering today to promote that Edgar now is functional as a 3rd party Instagram posting device. If you can’t make it at least sign up because a replay is available. More


NEW RULES FOR HOLIDAY TRAVEL- Some changes to be aware of to avoid delays. For one thing TSA wants flyers to check powder-like substances if theyโ€™re in containers larger than 12 ounces (350 milliliters) โ€“ roughly the size of a can of soda.

“The updated powder guidance isn’t a ban. But the risk for a traveler with a large container in a carry-on bag is that he or she could be forced to throw away a ‘suspicious’ substance before clearing the checkpoint. The main security concern is improvised explosives,” reports USA TODAY.

And there is more

As a Social Media Manager or Small Business Owner, what is one of YOUR biggest pain points? Could it be the blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Especially if it takes you THREE HOURS to write the first paragraph!

On the other hand, I can write three paragraphs just getting out of bed. Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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