Social Media Slice for December 21, 2018 : MARI SMITH 2019 PREDICTIONS, HOW ONLINE REVIEWS INFLUENCE CONSUMERS, and DEALING WITH PAYPAL FEES


MOTIVATIONAL SLICE

Our #FridayFeeling cover is from a tweet by Speaking Tree @speakingtree

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

MARI SMITH 2019 PREDICTIONS- What is noted influencer Mari Smith recommending her clients, students and community at large focus on for maximum success in 2019 on Facebook and Instagram? She gave insights in a recent Facebook Live:

1. STORIES

Mark Zuckerberg says, “Stories are the future.” Stories will experience continued growth in 2019 as micro content + micro engagement emerges as the primary way users consume content. People LOVE to touch their phones. Micro engagement includes sticker taps, poll answers, questions, reactions, swipe ups, and especially DMs. Instagram will announce chatbot integration at some point, allowing automated responses to DMs which will be a game changer.

2. FACEBOOK & INSTAGRAM VIDEO

Watch Parties + the Watch Platform + vertical video on Facebook will steadily grow (a la Confetti show and likes of Anderson Cooper’s Full Circle). 2019 will be a breakout year for IGTV with Instagram pushing the app front and center.

3. CHATBOTS

Facebook Messenger chatbots will finally see a much wider adoption as more and more savvy businesses see the power of automating customer support, FAQs, and top of funnel lead generation.

4. NICHE COMMUNITIES

People crave a sense of belonging with their respective tribes and want to participate in meaningful groups. Facebook will continue to push the use of groups connected to a business Page, and will add advanced features, including rolling out ads/boost button in Groups.

5. INFLUENCER MARKETING

We’ll see a big growth spurt in brands & businesses working with seasoned ambassadors/influencers. 2019 will be the year of nano influencers (regular online folks with 1,000 to 5,000 followers).


SLICE SPECIAL OF THE DAY

HOW ONLINE REVIEWS INFLUENCE CONSUMERS- 97% of consumers look to reviews before doing any local shopping. But exactly how do the reviews influence them? We have info from BrightLocal and Small Business Trends. More


SLICE INGREDIENTS

DEALING WITH PAYPAL FEES- Freelancers, entrepreneurs, social media managers, virtual assistants, and other contractors depend on PayPal for financial transactions. And most of us love it. But not so much the fees. We found an article that shares 7 ways to reduce or avoid them. More… (the content begins below the oddly placed sign up form)


SLICE ON THE GO

HOLIDAY FLIGHTS DELAYED ALREADY- How many? Over 7000 flights were delayed Thursday at US airports. Are you flying out on business? Today could be just as stressful. More


As a Social Media Manager or Small Business Owner, what is one of YOUR biggest pain points? Could it be the blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Especially if it takes you THREE HOURS to write the first paragraph!

On the other hand, I can write three paragraphs just getting out of bed. Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Please feel free to check out the rest of my website as well.

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