Social Media Slice for December 27, 2018 : INSTAGRAM OUTPACING COMPETITORS, YOUTUBE VIEWERSHIP NEEDS, and SOCIAL MEDIA AUDITS


MOTIVATIONAL SLICE

Our #ThursdayThoughts cover is from a tweet by Leonard Kim @MrLeonardKim

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

INSTAGRAM OUTPACING COMPETITORS- Instagram had a great 3rd quarter of 2018. Not so much for Facebook. While Instagram saw its lowest CPCs of the year, Facebook News Feed ad CPCs were at their highest during the third quarter. This means advertisers (your clients) were paying more for less engagement on FB.

This data was derived from AdStage’s Paid Media Benchmark Report for the third quarter of 2018. Besides info on Instagram & Facebook, AdStage’s report also covered benchmarks for Twitter and LinkedIn ad metrics, Google and Bing search ads, and YouTube ads. More


SLICE SPECIAL OF THE DAY

YOUTUBE VIEWERSHIP NEEDS- You have heard over and over that YouTube is the second biggest search engine after Google. But why? What are people looking for that drives them to use this visual medium to provide answers?

One reason is many are turning to YouTube to find ways to decompress and unwind. The other two driving trends involve inspiration and connection. More


SLICE INGREDIENTS

SOCIAL MEDIA AUDITS- How healthy is your social media marketing plan? As we close out 2018 and look ahead to new challenges in 2019, it makes sense to perform a self-analysis. Where do you start and what do you check? Search Engine Journal has a 12 step plan to share. More


SLICE ON THE GO

AIRLINES WAIVING FEES- As another winter storm readies to pound the Midwest and cause massive delays, airlines are making it easier for passengers to reschedule flight plans. More


As a Social Media Manager or Small Business Owner, what is one of YOUR biggest pain points? Could it be the blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Especially if it takes you THREE HOURS to write the first paragraph!

On the other hand, I can write three paragraphs just getting out of bed. Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Please feel free to check out the rest of my website as well.

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