Social Media Slice for December 31, 2018 : POSTING ON INSTAGRAM FROM LAPTOP, LOOKING AHEAD TO 2019, and TWITTER VIDEO AD CAMPAIGNS


MOTIVATIONAL SLICE

Our #MondayMotivation cover comes from a tweet by Jerry Hoskin @JerryHoskin

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

POSTING ON INSTAGRAM FROM LAPTOP- Usually this “how to” item would be dished out in our Ingredients Slice serving. But this is big news for those of you who hate using a cell’s tiny keyboard to type hashtags and captions. Wait, you say. Instagram for web does not let you post photos! There is now a hack for that.

WERSM is reporting that: “Not only this hack will let you post photos (.jpg) and edit your captions, it will also allow you to search and add hashtags, tag other users and even add the location on your post (for this last one, you will have to enable location sharing from your computer.) But it also makes it much easier to engage with your community, i.e. like and reply to comments.”

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SLICE SPECIAL OF THE DAY

LOOKING AHEAD TO 2019- What do experts see to be the social media trends of the new year?

“Digital Marketing Industry today has matured and we are thinking over and beyond the metrics of Reach and Impression. Marketers are learning and relearning the art of converting buzz into business. The need of the hour is to lay down a Content Commerce roadmap.” -Mrinil Mathur Rajwani of Social Samosa

“In 2019, brands are going to find it increasingly difficult to attract and retain their audience’s attention on social media. People don’t go on social to see content about your brand, they don’t care about you or your brand. They want to be educated, entertained and inspired. The sooner you realise that and start creating content that fulfils those needs, the better.” – Dan Knowlton of KPS Digital Marketing

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SLICE INGREDIENTS

TWITTER VIDEO AD CAMPAIGNS- Sounds interesting? A new frontier to promote your clients? Before we share how to set up such campaigns you need to know that there are actually two types of Twitter video ad campaigns: in-stream video views and promoted video views. Options are always good. More


SLICE ON THE GO

STAY AT HOME BUT SEE NEW YEAR’S EVE AROUND THE WORLD- So, let’s say you are partying somewhere or getting ready to and want to see what the rest of the world is doing. USA TODAY has live video of celebrations around the world. As the clock strikes midnight, USA TODAY will livestream the festivities as they happen. More


As a Social Media Manager or Small Business Owner, what is one of YOUR biggest pain points? Could it be the blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Especially if it takes you THREE HOURS to write the first paragraph!

On the other hand, I can write three paragraphs just getting out of bed. Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Please feel free to check out the rest of my website as well.

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