Our #MondayMotivation cover is from a tweet by Geoff Curran @geoffcurran (background graphic added).

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


FACEBOOK KEY FACTORS FOR ENGAGEMENT- Any article that starts with “BuzzSumo looked at 777 million Facebook posts” deserves attention. That study reveals/confirms 3 key factors to improve reach & engagement for your client account.

  • “What is the best type of Facebook post?
  • “What is the best time and day to post on Facebook?
  • “What is the optimal length of a Facebook post?”



GOOGLE SHOPPING SHOWING STRONG TREND- Andy Taylor, Associate Director of Research at Merkle, writes:

“We’ve come a long way since Google initially launched Product Listing Ads to appear for product-specific searches more than nine years ago, and what began as a format aimed primarily at long tail queries has evolved to provide relevant, image-based ads for many different kinds of searches.”

He goes on to say that Google Shopping “is the single most important aspect of paid search management for most online retailers today.”

See what else he has to say to back that up. More


ENGAGING MILLENNIALS WITH LINKEDIN VIDEO MARKETING- Yes, you read that correctly. LinkedIn has video marketing. And video has an appeal to Millennials. Check out the Casual Fridays Podcast for insights on:

  • Why LinkedIn has made major changes over the past year to focus on video.
  • What brands should know when it comes to creating videos for LinkedIn.
  • How brands can be fun on LinkedIn.
  • The kind of video you should create for your business to share on LinkedIn.
  • The optimal length for videos on LinkedIn.



TOP TIER COULD GET MORE EXCLUSIVE- Due to impending 2019 program changes, 20% of “top tier” frequent flyers at some airlines could be at risk of not qualifying for the same tier of elite status that they had in 2018. An increase in the requirement of miles flown and dollars spent will be the cause. Reason? Perhaps certain airlines want you doing all your frequent flying with them instead of alternating among airlines. More

As a Social Media Manager or Small Business Owner, what is one of YOUR biggest pain points? Could it be the blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Especially if it takes you THREE HOURS to write the first paragraph!

On the other hand, I can write three paragraphs just getting out of bed. Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Please feel free to check out the rest of my website as well.