Social Media Slice for January 8, 2019 : PODCAST GROWING AS ADVERTISING ALTERNATIVE, VIRTUAL ASSISTANTS NEEDED, and QUIZ ON FACEBOOK LEAD ADS


MOTIVATIONAL SLICE

Our #TuesdayThoughts cover is from a tweet by TuesdayThoughts @tdaythoughts (background graphic added)

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

PODCAST AS GROWING ADVERTISING ALTERNATIVE- “Studies found podcasts generate up to 4.4 times better brand recall than display ads, including scroll, static and pop-up ads on other digital media platforms.” That from an article in Adweek describing studies conducted by Nielson. In other words, if you can find a podcast in your client’s niche or local community, you may have found a way to outdo the competition. More


SLICE SPECIAL OF THE DAY

VIRTUAL ASSISTANTS NEEDED- Think of having to hire a VA as a sign that your boutique social media agency is on the right growth track. The demand for your creative input is leaving you unable “to do everything.” Time to delegate administrative tasks.

Here are 10 ways using VAs improve your days. More


SLICE INGREDIENTS

QUIZ ON FACEBOOK LEAD ADS- What is one of the most underutilized content marketing tactics to drive lead generation campaigns? The answer to that quiz question is…well you get the point. Social Media Examiner has a step by step guide in using the quiz format. More


SLICE ON THE GO

TOP 20 SOCIAL MEDIA CONFERENCES- So, where are you going this year? Many Social Media Managers and Marketing Directors make an effort to attend one or two conferences per year to stay current with developing industry trends. (Hopefully the rest of the time “staying current” is achieved by reading Slice). But which conferences should consume your interest and time?

Noted influencer Neal Schaffer has some detailed suggestions. More


As a Social Media Manager or Small Business Owner, what is one of YOUR biggest pain points? Could it be the blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Especially if it takes you THREE HOURS to write the first paragraph!

On the other hand, I can write three paragraphs just getting out of bed. Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Please feel free to check out the rest of my website as well.

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