Social Media Slice for January 16, 2019 : MOBILE SWIPE FOR YOUTUBE VIDEOS, BUILD COMMUNITY WITH FACEBOOK GROUPS, and A FEW PAGES CAN MAKE OR BREAK WEBSITE RANKING


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE

MOBILE SWIPE FOR YOUTUBE VIDEOS- You may or may not have liked the recent Instagram “swipe experiment” but the brains at YT are expecting swiping on mobile to be a big deal to their video watchers.

Ease of use and accuracy are the goals (swipe anywhere vs clicking on one small button).

Translation, more eyes looking at your client’s videos.

For now, it is only on iOS. No word when it will hit Android. More...


SLICE SPECIAL OF THE DAY

BUILD COMMUNITY WITH FACEBOOK GROUPS- FB is banking that Groups will become a powerful force for engagement among users with mutual interests. To that end it has added new tools and features to allow users to build and manage their communities more effectively.

Growing membership and increasing engagement tips are covered by the Strong Social team. More


SLICE INGREDIENTS

A FEW PAGES CAN MAKE OR BREAK WEBSITE RANKING- Writing blogs and website content is more than slapping words together in a framework, peppered with brand-associated keywords. Perhaps it was so in days gone by. Not any more. It is a truism that “Most content created lives deep on page 7 of Google, ranking for an obscure keyword completely unrelated to your brand.”

You need keyword research and solid SEO content writing. Sure, since I am a free lance writer I would be saying this to up my social cred. But these thoughts are echoed by others, including writers at the well-respected Moz.com.

In their own study Moz found that on their website 94.5% of all indexed pages drove only five clicks or less from search every three months! It was the top 1.2% of all indexed pages that drove 68% of all organic traffic.

So a few pages can make or break your ranking. Moz has some advice. More


SLICE ON THE GO

TRUMP SHUTDOWN DOMINO EFFECT ON AIRLINES- Less government flyers, slowdown on getting safety inspections cleared, TSA inspectors calling out— the nation’s airports and airlines are facing a strain over the federal impasse related to funding and a border wall. More


MOTIVATIONAL SLICE

Our #WednesdayWisdom cover is from a tweet by Empowering Women @TabithaKhaye (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks.

Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Please feel free to check out the rest of my website as well.

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