Social Media Slice for January 17, 2019 : WHAT FREELANCERS GET PAID TO WRITE, DEFINING YOUR TARGET MARKET, and AVOIDING FACEBOOK AD MISTAKES


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE

WHAT FREELANCERS GET PAID TO WRITE- There is a wide diversity of pay out there among my fellow writers. People get paid as little as $20 a blog. Or as high as $300. Where we excel in writing we fail in self marketing to get clients who compensate us for our skills. As Social Media Managers are you contributing to that by not convincing your accounts into fairly compensating writers?

Carol Tice surveyed 1400 freelancers. Her blog is an extensive and informative look at pricing and writing options. Definitely a 2nd ☕️ reading. More


SLICE SPECIAL OF THE DAY

DEFINING YOUR TARGET MARKET- Obviously a scattergun “everybody is our target market” approach is doomed to failure. Success is defined by how well you identify and understand your client’s particular niche so you can dominate it. You need to learn who is already interacting with your client’s brand– and its competitors– to be able to focus on a target group. More


SLICE INGREDIENTS

AVOIDING FACEBOOK AD MISTAKES- There are 5 things that you are doing that you should not be doing when it comes to FB ads. So say the folks at Social Media Examiner.

Bidding Against Yourself
Bid Cap Is Too Low
Budget Is Poorly Distributed
Not Enough Conversions to Optimize Delivery
People See Your Ads Too Often

More


SLICE ON THE GO

GOVERNMENT SHUTDOWN IMPACTING AIRLINE SAFETY- What are the risks involved in air safety due to the partial government shutdown? NPR interviewed an aviation safety and security analyst. More


MOTIVATIONAL SLICE

Our #ThursdayThoughts cover is from a tweet by Rick Jordan @mrrickjordan (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks.

Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Please feel free to check out the rest of my website as well.

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