Social Media Slice for January 21, 2019 : LOL BANDAGE TO STOP FACEBOOK GEN Z BLEEDING, CALL TO ACTION GUIDE, and MONITORING SOCIAL MEDIA MENTIONS


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE

LOL BANDAGE TO STOP FACEBOOK GEN Z BLEEDING- As was mentioned last week, Gen Z are pouring out of FB like a vein was cut and heading to Snapchat. Reportedly, FB has a beta test to fight for their attention and stop the bleeding. Read that as retain your client ad spends if you want this coveted 13-19 target market.

Called LOL, memes from FB pages are gathered on the feed. They are divided into themes titled For You, Animals, Fails, Pranks, Wait for It, Savage, Classics, Gaming, Celebs, School and Stand Up.

It is a limited test. But it is a sign that FB takes seriously the loss of the target Gen Z audience that advertisers covet. More


SLICE SPECIAL OF THE DAY

CALL TO ACTION GUIDE- CTA is more than a button that says “sign up here.” It is a strategic process with which you guide a potential customer on a path from… interest… to want… to need… to sign up or buy or more info, etc.

There are “built-in” CTAs such as with Facebook and Instagram. You can also be creative with “in post” CTAs. But, If your audience hasn’t been presented with a good reason to follow through, you will have lost them.

For example, instead of a CTA to “buy” a new washer/dryer, why not a CTA to “discover more” about the item? More


SLICE INGREDIENTS

MONITORING SOCIAL MEDIA MENTIONS- You go to all that time & expense to get your client’s name mentioned on social media. But how do you track brand mentions? Do you want to see customer conversations? And do you want to see what is being said about your competitors? Social Media Examiner shares insights on 5 tools. More


SLICE ON THE GO

BREXIT COULD TAKE BITE OUT OF AIRLINE MEAL- Bloomberg is reporting that stockpiling of food for airline passengers in the United Kingdom is taking place amidst concerns of no deal brokered with the EU and Parliament. There has been an increase in “inventory levels of products from the European Union to ensure that any initial disruption at the U.K. border can be covered.” More


MOTIVATIONAL SLICE

Our #MondayMotivation cover is from a tweet by Men in Blazers @MenInBlazers (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks.

Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Please feel free to check out the rest of my website as well.

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