SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


TIC TOC TESTING ADS- Here is a tune that might play well for advertisers looking to reach Gen Z. The short video and music sharing app which bought Musical.ly last year has seen some rapid growth and appears ready test ads. More


REDDIT TO PROVIDE COST PER CLICK ADS- The good side of that is whether your client is B2B or B2C, the audience is already segmented by stream theme content. The bad side is that the audience can be very vocal in that stream theme.

Brands on Reddit can now choose from four different campaign objectives—reach, video views, traffic and conversions—and bid by CPC, CPM and cost per view.

Advertising Week reports that reactions from media buyers were understandably mixed. More


FIXING HIGH FACEBOOK FREQUENCY- Too much of a good thing lives at FB. High frequency is often cited when discussing the drop in performance related to Facebook ads meant to drive conversions. Jon Loomer breaks down 4 situations to avoid or improve upon. More


POLAR VORTEX MEASURES BY AIRLINES- Planes are designed to handle frigid temps while moving at 30,000 feet, but not so much stationary on the ground where things can happen. And to fix those “things” personnel are needed. To protect those workers, airlines are providing warm up extras. More


Our #ThursdayThoughts cover image is from a tweet by Rondi Lambeth @RondiLambeth (background graphic added).

What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks.

Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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