Social Media Slice for February 7, 2019 : THE DRAW OF BRICK AND MORTAR SHOPPING, DISPELLING SEO MYTHS, and PRO/CON OF SOCIAL MEDIA MANAGEMENT TOOLS


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE 

THE DRAW OF BRICK AND MORTAR SHOPPING- What is the motivation for women and men to “go to the store” over “buying online?” And how does this impact your client’s storefront?

Nine out of 10 respondents in a recent Oracle Bronto shopping survey report “product availability” was most important to them when they visited a brick-and-mortar store. That was followed by easy check-out (87%), promotions and discounts (79%), and dressing rooms (66%).

Women highly favor dressing rooms. Men look for sales personnel to assist. Gen Xers are the largest percentage of frequent in-store only shoppers.

While survey seems geared towards clothing, you can take away that the desire to see, hold, and try on products before purchase is a major motivating factor to battle online competition. More


SLICE SPECIAL OF THE DAY

DISPELLING SEO MYTHS- How does the Google algorithm work for you and against you in terms of SEO? In an effort to be more transparent, Google has taken some steps to make procedures easier to understand. In that spirit, Search Engine Journal has posted an article “10 Facts You Think You Know About SEO That Are Actually Myths” that should be very helpful to Social Media Managers. More


SLICE INGREDIENTS

PRO/CON OF SOCIAL MEDIA MANAGEMENT TOOLS- Anything that saves you time and makes it easier to post online is a welcome tool. But when there are several such tools, how do you determine which is for you? We found an article that gives you the 👍👎 of 4 tools:

BufferApp
MeetEdgar
Hootsuite
Around.io

More


SLICE ON THE GO

CREEPY DIET COKE NAPKINS ON DELTA- Ewww. Recall is underway of suggestive napkins by Diet Coke carried on Delta flights.

One side said “Because you’re on a plane with interesting people and hey … you never know.” The other side invites your potential stalker to leave an unsolicited and unexpected name & phone number. More


MOTIVATIONAL SLICE

Our #ThursdayThought cover image is from a tweet by Sergio Bryner @sdbryner (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks.

Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Please feel free to check out the rest of my website as well.

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