Social Media Slice for February 8, 2019 : GOOGLE ADS FUNDAMENTALS REVIEWED; IGTV DO YOU REALLY CARE; and BOTS BE GONE, FORCING OUT FAKE FOLLOWERS


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE

GOOGLE ADS FUNDAMENTALS REVIEWED- As an efficient Social Media Sales Manager, hopefully you don’t put your client’s marketing eggs in one basket. The temptation is to go Facebook or bust with ad spend. But Google Ads are a viable alternative— if you follow proven fundamentals. The good folks at AdEspresso review those procedures and tips. More


SLICE SPECIAL OF THE DAY

IGTV DO YOU REALLY CARE- As much as Instagram is trying to push the vertical video form, the question remains, do you care about it? The reactions from users have been mixed. So the plan appears to be to make IGTV more available by dropping previews into the feed. Have you watched IGTV? Have you created any of these 10-minute videos? More


SLICE INGREDIENTS

BOTS BE GONE, FORCING OUT FAKE FOLLOWERS- The longer you are on a social platform, the higher the probability that fake followers are infecting the algorithm “diagnosis” of your account. Think about it. Bots and inactive followers won’t ever engage with you. That will damage your social credibility and weaken distribution of your posts. Some tips to clean up. More


SLICE ON THE GO

AIRLINE WEEK IN REVIEW- Hearing on radio and TV today the story we carried yesterday about the creepy Diet Coke napkins on Delta. Also seeing a number of planes being diverted or turned around. A suspicious odor forced an American Airlines flight headed for New Jersey to make an emergency return to its Miami origin. A Southwest plane turned around after a cabin pressure issue caused a passenger’s ears to bleed. Hope your planes took off/arrived on time.


MOTIVATIONAL SLICE

Our #FridayFeeling cover image is from a tweet by Retweet King @Mediamic22 (background graphic added).


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