SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.
FACEBOOK TELLING CONSUMERS WHO UPLOADED CONTACT INFO- After “trusting” brands and agencies that they had permission to grab audience phone numbers or email addresses for ad targeting, FB is going full transparency mode.
As of Feb. 28th the “Why am I seeing this” drop down menu will show “when your contact info was uploaded, if it was by the brand or one of their agency/developer partners and when access was shared between partners,” according to TechCrunch.
The drop down currently reveals which brand paid for the ad, some bio info targeted, and if contact details were uploaded. More…
SLICE SPECIAL OF THE DAY
YOUTUBE THUMBS DOWN ON GROUP SPAMMING- Ever had one of your client YouTube videos get a massive amount of 👎 ? You could have been the victim of “mob spamming” where a conspiracy of people decide ahead of time to give a negative “review” of your brand’s video — sometimes sight unseen! YouTube says you could simply just not show your likes/dislikes. But it is also looking at more extreme measures… from asking viewers for the reason for 👎… to disabling the feature altogether! More…
3 TIPS TO IMPROVE WEBSITE CONVERSION RATES- Conversion is the key to transforming onlookers into shoppers. That is true enough for brick & mortar stores as well as online services. The trick is enticing, leading or just outright pushing people down the sales funnel. Check out these 3 website hacks to improve your conversion rates, courtesy of the Jeff Bullas team. More…
SLICE ON THE GO
NEW TWA HOTEL AT JFK TAKING RESERVATIONS- Will flyers fall in love with the new airport hotel? TWA hopes so as you can begin reserving rooms on Valentine’s Day for the soft opening in May!
According to USA TODAY “The TWA Hotel will include six restaurants and eight bars. One of those, a cocktail bar, will be housed in a refurbished Lockheed ‘Constellation’ aircraft that was a staple of the TWA fleet in the late 1950s and early 1960s.” More…
Our #MondayMotivation cover image is from a tweet by Rebecca Murtagh @VirtualMarketer.
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