Social Media Slice for February 12, 2019 : INSTAGRAM GROWTH FUELED BY STORIES ADS AND AD BUYER LOYALTY; URL SHORTENERS TIP SHEET; and FACEBOOK CLICKS, UNDERSTANDING THE DIFFERENCES


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE

INSTAGRAM GROWTH FUELED BY STORIES ADS AND AD BUYER LOYALTY- Still looking for a reason to jump on Instagram or to convince your clients that Instagram will work for them? How about the facts that it posted a 120% increase in ad spend year-over-year during the fourth quarter of 2018, and was up 43% over third-quarter results. Ever growing popularity of Stories ads leads the charge!

That was backed up by strong showing of loyalty from existing advertisers who continue to support the platform. In fact it is reported that “For every dollar spent on Instagram by a new advertiser in 2018, existing advertisers increased spending by $4.00.” More..


SLICE SPECIAL OF THE DAY

URL SHORTENERS TIP SHEET- If you think URL shorteners only “shorten” unusually long link strings, pay attention to this. They can also: “let you customize the text of the new URLs, track click-through rates on a dashboard, and analyze other information about who’s clicking your links.” That is from a blog by the folks at Zapier. They advise on the best 8 URL shorteners. More


SLICE INGREDIENTS

FACEBOOK CLICKS, UNDERSTANDING THE DIFFERENCES- First off, you do realize that “clicks” is not a singular term in FB? There are in fact 7 “click” actions, knowing and not knowing the differences can, according to Jon Loomer, vastly affect how you read and apply them.

Thankfully, our friend and noted social media influencer, provided a breakdown of the “clicks,” where to find them and how to use them.

For example, Jon reveals “The newest of the click metrics, Landing Page Views measures the number of times a person clicked on an ad link and then successfully loaded the destination web page or Instant Experience.” More


SLICE ON THE GO

10 WEIRDEST THINGS AT TSA CHECKPOINTS- While the side effect of this story is to laugh or shake our heads at the weirdest things airport security has found this year, there is also a downside. The time to check them out can lead to costly evacuations, delays, and missed flights for other passengers. This USA Today article has descriptions and pictures. Check out the hand grenades embellished with a tuxedo design. More


MOTIVATIONAL SLICE

Our #TuesdayThoughts cover image is from a tweet by Emerald French @EmeraldJackie (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks.

Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Please feel free to check out the rest of my website as well.

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