Social Media Slice for February 25, 2019 : DRIVE MORE B2B ENGAGEMENT; LINKEDIN LIVE ARRIVES, SORT OF; and INDIA FORMULATING STRICTER INTERNET REGULATIONS

WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.

MAIN SLICE

DRIVE MORE B2B ENGAGEMENT- It may or may not come as a surprise to you that building engagement for B2B is much more difficult than B2C. Chatting about best running shoes or tasty pizza is easier than widgets and bar codes. But Social Media Today has five suggestions to help your business get other businesses to talk to you. We especially like the first and last, Email Marketing and Sharing Industry News. Both of which can be achieved through a weekly newsletter. More…

SLICE SPECIAL OF THE DAY

LINKEDIN LIVE ARRIVES, SORT OF- The big news that LinkedIn has made live video a reality is tempered by the fact that it is not available to everyone, and user-generated live video might not catch on. What? Check out the thoughts of our friend and Marketing Consultant, Federica Marchesini. More…

SLICE INGREDIENTS

FACEBOOK GIVING ANDROID USERS LOCATION CONTROL- While iOS users can say “no” to Facebook knowing their location, Android folks have had no on/off switch. Until now. Revision coming that when Android users opt for a FB app it will ask for permission to access their location– even when the app is not in active use. More…

INTERNATIONAL SLICE

INDIA FORMULATING STRICTER INTERNET REGULATIONS- Protecting data sovereignty is on the minds of many in India after all the info breaches and violent incidents that have plagued the internet recently. And the government is looking at some stringent measures.

This is fueled in part by a fear that social media providers (or 3rd parties) might abuse the data of Indian citizens to influence elections due in May.

Also, according to the Nikkei Asian Review, “Last year, social media users posted and forwarded fake videos and messages warning of strangers who belong to child-trafficking and organ-harvesting rings. The bogus information created an uproar and led to violent outbreaks in parts of the country.”

There is pushback by civil liberties groups, foundations and of course the internet companies that would have to adhere to more stringent rules that they are calling censorship. More…

MOTIVATIONAL SLICE

Our #MondayMotivation cover image is from a tweet by Swapnaja Sharks @Swapnaja_Sharma (background graphic added).

Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you?

Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

What about newsfeeds? It is no secret they have become declining organic sources of engagement.

According to the Nielsen Norman Group’s “Email Newsletter Usability Report” (based on email newsletters in six countries), email newsletters create bonds.

Specifically, the report states, “Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them…The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and company than a website can.”