SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


HAS SOCIAL MEDIA COST YOU A JOB?- PBS wants to know. Did a post from the past come back to haunt you? A pathetic photo of you at a party surface during a background check? Job seekers and employers are being sought out to respond. More


COMMENTING ON A FACEBOOK PAGE AS YOUR PAGE- Interesting article from Rivka Hodgkinson writing for Agorapulse. She suggests there are times you may want to speak as a “page” and sometimes as a “profile” to improve engagement for your brand.

She says, “A response from a person—rather than a brand—can help a business seem real and human.”

The trick is not only knowing when to do it but also how. Conveniently (thank you!) she walks you through the process. More


TWITTER TIME, WHEN IS IT BEST TO POST?- Just putting it “out there” isn’t enough on Twitter, you need to test the waters of engagement by being on at the opportune time your fans are checking Twitter feeds. But how do you know when “your” niche audience is on? Marianne Hynd, writing for the Neal Schaffer website provides pointers. More


FRANCE LOOKING AT RECLASSIFYING SOCIAL MEDIA PLATFORMS- If you are not US-based or do global commerce for your local brands, you should be aware of how other nations and their governments are dealing with social media. Today, news on France.

There is talk of “changing the legal status of social networks to make them more accountable for user-generated content.” Classifying Facebook & Twitter, for example, as “publishers” rather than as simple “content-sharing platforms” in France would put them under stricter responsibility laws for online abuse and harassment. More


Our #WednesdayWisdom cover image is from a tweet by Steve Cadley @Salesologist .

Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you?
Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.
What about newsfeeds? It is no secret they have become declining organic sources of engagement.
According to the Nielsen Norman Group’s “Email Newsletter Usability Report” (based on email newsletters in six countries), email newsletters create bonds.
Specifically, the report states, “Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them…The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and company than a website can.”
Interested? Contact me at AmsSvs@consultant.com.