Social Media Slice for March 8, 2019: SHOPPABLE ADS IN GOOGLE IMAGES; SNAPCHAT CASE STUDIES SHOW VALUE; and INTERNATIONAL WOMEN’S DAY FROM AUSTRALIA

WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.

MAIN SLICE

SHOPPABLE ADS IN GOOGLE IMAGES- Sounds a little like Pinterest? Sounds a lot like it! Google is testing the waters on a new format that allows advertisers to highlight multiple products available for sale within their sponsored ads among Google Images results.

As described by Surojit Chatterjee, VP Product Management for Shopping at Google:

“Let’s say a shopper is searching for home office ideas on her mobile device or desktop and goes to Google Images to explore ideas around how to organize her room. She can scroll through the images, hover over any sponsored ad with the price tag, and see the items for sale in the image — along with prices, the brand, and more.”

But that’s not all! Google is also unveiling Google Images – Showcase Shopping ads, and an expansion in the Merchant Center. More…

SLICE SPECIAL OF THE DAY

SNAPCHAT CASE STUDIES SHOW VALUE- Yes, we get it. You just don’t “get” the value of a content “here today/gone tomorrow” platform. How does this help your client? We have been taught that repetition is how you reinforce “the message” to the potential customer.

Rochelle Ceira, writing for the Jeff Bullas team takes a look at Snapchat through the eye of several accounts. And concludes with 5 ways to integrate Snapchat into your marketing strategy. More…

SLICE INGREDIENTS

INSTAGRAM BLACK AND WHITE PICTURES VS COLOR- Which do users favor? Assumption answer would be color. But Scott Ayres at AgoraPulse doesn’t like to assume. He wants to know.

“We were curious whether using the black-and-white filter would impact both engagement and impressions. After all, black-and-white photos aren’t the norm on Instagram, and they stand out compared to full-color images or ones using creative Instagram filters.”

He tested 3 accounts to get his results. More…

INTERNATIONAL SLICE

INTERNATIONAL WOMEN’S DAY FROM AUSTRALIA- Today is a big deal day around the globe. International Women’s Day will be celebrated in thousands of cities in scores of counties. We decided to pick one to see what is being said on social media. More…

MOTIVATIONAL SLICE

Our #FridayThoughts cover image is from a tweet by VA Services by Marywil @VAServicesMary (background graphic added).

Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you?

Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

What about newsfeeds? It is no secret they have become declining organic sources of engagement.

According to the Nielsen Norman Group’s “Email Newsletter Usability Report” (based on email newsletters in six countries), email newsletters create bonds.

Specifically, the report states, “Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them…The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and company than a website can.”