WELCOME SLICE
SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.
MAIN SLICE
2 BILLION UNENCRYPTED RECORDS LEAKED IN LATEST DATA BREACH- Emails, phone numbers, addresses, dates of birth, Facebook, LinkedIn and Instagram account details, credit scoring and even mortgage data. All leaked. What happened and what you can do in this article by Davey Winder, writing for Forbes. More…
SLICE SPECIAL OF THE DAY
GROWING FACEBOOK GROUP FROM ZERO TO 1000- Sounds like one of those questionable ads that for a “small fee” you will be deluged with followers, many of whom may be fake names or bots. In this case, it comes from reputable Jeff Bullas team.
Writer Ben Heath put it succinctly: By creating a Facebook Group and getting people within your target market to become members, you can market to those people on a regular basis without having to pay.” No paying for ads once you have them as followers. Nor boosting posts in a crowded newsfeed.
To help you build a following, 6 tips are offered. More…
SLICE INGREDIENTS
REDDIT UNDERUTILIZED AND WAITING- Did you know that Reddit is ranked the #6 most visited website in USA? Users submit content and then others upvote or downvote that content. They also carry on discussions, argue, and answer each other’s questions. Sounds like a great place to engage and market your products & services. Most brands fail because Reddit users are very protective of their communities. Social Media Examiner offers a map to guide you around the roadside dangers of traveling through Reddit communities. More…
INTERNATIONAL SLICE
RISE OF CHINESE APPS IN INDIA’S ECOSYSTEM CAUSING PROBLEMS- Check out these demographics: 65% of India’s 1.3 billion people are below the age of 35 — and more than 400 million of them own a smartphone. Perfect target for youth-oriented apps created in China to flood the internet there.
For example, Helo, a networking app made by China’s Toutiao, grew its Indian user base from around 60,000 in June 2018 to more than 6 million in January 2019, according to SimilarWeb.
So what is the problem? In the linked article from SCMP “they stand accused of everything from spreading sexually explicit material to spying and crowding out local competitors.” More…
MOTIVATIONAL SLICE
Our #MondayMotivation cover image is from a tweet by Faisal Mushtaq @FaisalTheDazzle
