Social Media Slice for March 12, 2019: CONTENT MARKETING SURVEY SEEKS RESPONDENTS; TWITTER CONVERSATION HEALTH STILL NOT DIAGNOSED; and GOOGLE SEO STRATEGY

WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.

MAIN SLICE

CONTENT MARKETING SURVEY SEEKS RESPONDENTS- How teams work together, what tools they use for communicating internally, with stakeholders, and with agencies. Those are the answers being sought in a State of Content Marketing Industry report by WERSM. And you are invited to fill out the questionnaire. More…

SLICE SPECIAL OF THE DAY

TWITTER CONVERSATION HEALTH STILL NOT DIAGNOSED- Measuring the health of conversations on Twitter was supposed to be a big deal project at Twitter. It was a way to find out what motivates conversations and how to steer/reward users away from snarky, unsolicited attacks and trolling-like activities. RECODE reports not much has been done. MORE…

SLICE INGREDIENTS

GOOGLE SEO STRATEGY- Did you know that Google has roughly 7000 websites of its own? Wonder what it does to rank higher in SEO? Some of the 9 tips from this LSA Insider post won’t apply to small biz— but every little clue helps. Especially if coming from Google itself! More…

INTERNATIONAL SLICE

CYBERBULLYING TAKING TOLL IN NEW ZEALAND- New survey reveals one in 10 New Zealand adults have suffered online harm. It also points out that “64% of people are concerned about the impact of cyberbullying and its effect on society.” More…

MOTIVATIONAL SLICE

Our #TuesdayThoughts cover motivational image is from a tweet by Bold @Bold_online: Tuesdays are quite an uninspiring day – But if you keep your thoughts positive, you can accomplish anything, even on a Tuesday!

Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you?

Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

What about newsfeeds? It is no secret they have become declining organic sources of engagement.

According to the Nielsen Norman Group’s “Email Newsletter Usability Report” (based on email newsletters in six countries), email newsletters create bonds.

Specifically, the report states, “Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them…The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and company than a website can.”