Social Media Slice for March 14, 2019: FACEBOOK AND INSTAGRAM, WE ARE BACK; STREAMING IMPACT ON DIGITAL ADVERTISING; and SETTING UP YOUTUBE ADS CAMPAIGN


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE

FACEBOOK AND INSTAGRAM, WE ARE BACK- FB says it wasn’t a DDoS, a cyberattack known as a distributed denial-of-service where hackers try to crash a site by flooding it with too much traffic. But no solid reason yet for a 14 hour long outage yesterday that affected users of FB, Instagram, WhatsApp and Oculus globally.

What we do know is that FB needed to use… wait for it… TWITTER to communicate to the world. A lot of people realized they COULD get along without FB. And no doubt some of you Social Media managers are second guessing putting all your eggs in one FB/Instagram basket. Newsletters anyone? More


SLICE SPECIAL OF THE DAY

STREAMING IMPACT ON DIGITAL ADVERTISING- Digital advertising is expected to account for half of the total global ad spend by 2020. That comes from Dr. Stefan Birrer, co-founder and CEO of real-time streaming solution Phenix during a TechRepublic interview.

He says, “People are certainly not willing to sit through five back-to-back, full-length commercials anymore. Today’s streamers are interested in interactive content options such as having the choice of what ad to watch, interactive real-time stats or having a quiz to play with and a prize to win.” More


SLICE INGREDIENTS

SETTING UP YOUTUBE ADS CAMPAIGN- Relax. Social Media Examiner advises “If you have experience with Google ads or Facebook ads, many YouTube ads features will look familiar to you.” That is encouraging. Options include TrueView ads, Non-skippable in-stream ads, and Bumper Ads. More


INTERNATIONAL SLICE

ZIMBABWE, INFO SHUTDOWN AND POWER OF WHATSAPP- Civilian unrest has led to government social media blackouts in Zimbabwe. The county with 16.7 million residents has an internet penetration rate of 50% but a mobile rate of nearly 100%!

Julia Thomas, writing for Niemanlab, recounts, “WhatsApp groups became eerily still in an online social landscape where almost half of all internet usage occurs on the messaging platform.”

The courts ruled the shutdown illegal but the crackdown may have backfired. It provided the drive for people and independent media to harness the power of WhatsApp not only as a messaging service but as a news service. More


MOTIVATIONAL SLICE

Our #ThursdayThoughts motivational cover image is from a tweet by Beth Frates, MD @BethFratesMD where she wishes everyone “purpose, productivity, and peace.”


Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you?
Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.
What about newsfeeds? It is no secret they have become declining organic sources of engagement.
According to the Nielsen Norman Group’s “Email Newsletter Usability Report” (based on email newsletters in six countries), email newsletters create bonds.
Specifically, the report states, “Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them…The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and company than a website can.”
Interested? Contact me at AmsSvs@consultant.com.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.