Social Media Slice for March 21, 2019: FACEBOOK ALTERS TARGETING OPTIONS; BEST TIMES TO POST ON SOCIAL MEDIA; and ALT TEXT CAN BENEFIT VISUALLY IMPAIRED

WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.

MAIN SLICE

FACEBOOK ALTERS TARGETING OPTIONS- Discriminatory advertising is illegal and immoral. Trying to clean up its act, Facebook is revising what is and is not allowed on its platform for ad targeting options for housing, employment and credit ads.

The changes were announced after the settlement of litigation brought against Facebook by the National Fair Housing Alliance (NFHA), the American Civil Liberties Union (ACLU), the Communication Workers of America (CWA) and other private parties. More…

SLICE SPECIAL OF THE DAY

BEST TIMES TO POST ON SOCIAL MEDIA- Yes another suggested list of times to post on Facebook, Twitter, Pinterest, and LinkedIn. Lindsay Kolowich, writing for Hubspot adds this proviso. These suggestions need to take into account how your target audience interacts with that platform, the regions and corresponding time zones you’re targeting.

Essentially mornings on Facebook, afternoons on Instagram, morning & afternoon drive times on Twitter, and late mornings on Pinterest. For full details check the linked article. More…

SLICE INGREDIENTS

ALT TEXT CAN BENEFIT VISUALLY IMPAIRED- We found this interesting blog from Social Media Examiner explaining that adding alt text to pictures not only helps with SEO but visually impaired people using screen readers will be able to hear descriptions of pictures!!! Think of the 👏appreciation / engagement from this target market for your client. More…

INTERNATIONAL SLICE

SINGAPORE GYM VS INFLUENCER- This is one of those nightmares when your client takes to social media without checking with you first. In a nutshell, a lifestyle blogger was seeking a gym to train for an upcoming event. But she wanted reportedly 36 sessions not only as a tradeoff but to be paid as well! The incensed gym owner blasted her back on social media. She gets accused of shaming. What a mess. More…

MOTIVATIONAL SLICE

Our #ThursdayThoughts cover image is from a tweet by Claudio Bernasconi @CHBernasconiC (background graphic added).

Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you?

Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

What about newsfeeds? It is no secret they have become declining organic sources of engagement.

According to the Nielsen Norman Group’s “Email Newsletter Usability Report” (based on email newsletters in six countries), email newsletters create bonds.

Specifically, the report states, “Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them…The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and company than a website can.”