Social Media Slice for March 22, 2019: LINKEDIN UPGRADES AD TARGETING; NEGATIVE REVIEWS CAN BE A GOOD THING; and RECORDING WEBSITE VISITOR ACTIONS

WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.

MAIN SLICE

LINKEDIN UPGRADES AD TARGETING- Lookalike audiences, audience templates, and interest targeting (with Microsoft Bing search data added to it), are coming to LinkedIn. That is really good news. Being able to reach B2B potential customers is nice, but being able to drill down to reach the right audiences within that group is a big plus. More…

SLICE SPECIAL OF THE DAY

NEGATIVE REVIEWS CAN BE A GOOD THING- Really. A perfect example of turning a lemon into lemon pie is converting not so nice comments into positive action on your client’s part to engage with customers. A quick response shows you care. A quick “come back we will make it right” reinforces that. Even if THAT upset customer does not return, it might impress others.

And… wait for it… wait for it… even 👎reviews are good for SEO!!! Yes. According to Marketing Land “negative reviews are good things to have in that they add to the total quantity, and having more reviews is correlated with higher rankings.” More…

SLICE INGREDIENTS

RECORDING WEBSITE VISITOR ACTIONS- What? Yes, you can record for playback data-analysis on an actual video that “shows” where people are hopelessly clicking an unclickable image. Or sadly (for your client) bouncing out from a page after only scrolling half-way down. Or learn which pages are visited more than others.

You just need to pick a “web visitor recording platform.” Then you get a tracking code to add to client website. Platform then auto-collects user data daily and these interactions are saved to a video file!

It’s not perfect. For example, it can’t tell you why people are getting stuck on a funnel form, you have to figure that out. But at least you know where the problem is. More…

INTERNATIONAL SLICE

DEPLOYING INSTAGRAM IN GREECE- While American President Trump uses Twitter to communicate with his electorate, European politicians seem to be focusing on Instagram. Here is a look at how things are playing out in Greece. More…

MOTIVATIONAL SLICE

Our #FridayFeeling cover image is from a tweet by Caroline @cara7764

What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks.

Make better use of your time and tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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Published by Anthony Scialis, Social Media Content Creator

My name is Anthony Scialis and I used to be a newspaper writer. For over 40 years I covered the business and entertainment beats for community newspapers & magazines. Now, I use research & writing experience to provide Small Business Owners with customer-centric information. I assist with writing blogs and tweets, freeing up small biz owners to focus on what they enjoy and do best— run their businesses. View more posts