Social Media Slice for March 26, 2019: CLEARING UP CONFUSION ABOUT “RECENTLY IN” AD TARGETING; FACEBOOK LIVE VS INSTAGRAM LIVE; and SOCIAL MEDIA REPORT STEP BY STEP GUIDE


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE

CLEARING UP CONFUSION ABOUT “RECENTLY IN” AD TARGETING- Making the most of Facebook’s powerful location targeting options comes with drawbacks. You need to really look closely at what factors you select and which you chose to eliminate. And these choices are dictated by your understanding of how Facebook itself uses available information to determine location. Point in fact what does “recently in” really cover? More


SLICE SPECIAL OF THE DAY

FACEBOOK LIVE VS INSTAGRAM LIVE- What’s the difference? Kim Garst, noted influencer asks and answers this question: “Despite the fact that the two share an ad platform and both are owned by Facebook, their live video features are extremely different. While both can increase engagement and build your social following, they must be used uniquely.”

She goes on to detail similarities, differences and best practices. More


SLICE INGREDIENTS

SOCIAL MEDIA REPORT STEP BY STEP GUIDE- “Reporting is one of the most valuable and crucial parts of social media marketing – and it deserves your due attention,” writes Anna Bredava for Social Media Today.

It is not just grabbing data, exporting data and displaying data. If it was, anybody could do it and who would need to hire social media managers?

She suggests 5 building blocks for a solid report.

1- Define your goals
2- Define your recipient
3- Define the time frame
4- Decide what metrics to include
5- Design the report

More


INTERNATIONAL SLICE

WHATSAPP WEAPONIZED FOR ELECTIONS IN SPAIN- The average Spaniard spends more than 90 minutes a day reading and replying to messages on WhatsApp. And political parties in Spain are taking advantage of that direct line to voters to spread their messages. More


MOTIVATIONAL SLICE

Our #TuesdayThoughts cover image is from a tweet by Mike Allton @mike_allton (background graphic added).


Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you? You can’t depend on newsfeeds anymore. It is no secret they have become declining organic sources of engagement. Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

Interested? Contact me at AmsSvs@consultant.com.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.