Social Media Slice for March 27, 2019: INSTAGRAM STORIES ADS GOING INTERACTIVE; TWITTER FOLLOWERS VS FOLLOWING BEST RATIO; and GOOGLE MAPS POSSIBLY EXPANDING TO EVENT CREATION


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE

INSTAGRAM STORIES ADS GOING INTERACTIVE- As if Stories were not setting digital advertising on fire already, get ready for Instagram to offer polling stickers! In 9 out of 10 beta campaigns, the platform reports that polling stickers increased 3-second video views.

Do you think that would motivate engagement for your client? Yes or no? (See what we did?). More


SLICE SPECIAL OF THE DAY

TWITTER FOLLOWERS VS FOLLOWING BEST RATIO- Essentially it comes down to a quality or quantity question. Do you want big numbers or a small but more engagement-based group? Noted influencer Neal Schaffer has devised a best practices ratio-based formula explanation that should give you insight as to whether you want to follow someone— or why someone should follow you!!! More


INTERNATIONAL SLICE

CANADA CONSIDERING RESPONSE TO HATEFUL CONTENT ON SOCIAL MEDIA- Fallout from the New Zealand videocast shootings and perceived lack of self-policing by social media companies is creating a wave of government dissatisfaction worldwide.

In Canada that manifested itself last week when Public Safety Minister Ralph Goodale revealed that the government is considering legislation to force social media companies to remove hateful and extremist content. More


SLICE INGREDIENTS

GOOGLE MAPS POSSIBLY EXPANDING TO EVENT CREATION- Instead of just pointing to crowdsourced info, you could now enter data of events- your client’s or any community event. Looks like Maps wants to shift from a passive “how to get there” response service to one that “actively advises” you on where to go.
Hello Facebook? More


MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by Enigmatic Ruth @neptunesmonster (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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