Social Media Slice for March 29, 2019: SMALL BIZ STILL AVOID SOCIAL MEDIA; PRO TIPS TO IMPROVE SOCIAL VIDEO CONTENT; and METRICS TO TRACK FOR ANALYZING SOCIAL MEDIA MARKETING


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE

SMALL BIZ STILL AVOID SOCIAL MEDIA- That is a startling headline for owners of boutique social media agencies. How widespread is that? According to recent findings released by portfolio website Visual Object, over 1/3 small biz are not on social media at all. But survey says 22% of them are looking at jumping on board. Prospects!!! Interesting survey. More


SLICE SPECIAL OF THE DAY

PRO TIPS TO IMPROVE SOCIAL VIDEO CONTENT- Every tip is a welcome piece of info in your efforts to improve client videos. How about 10 tips and tools from the pros who have successfully used them to benefit themselves and their clients! More


INTERNATIONAL SLICE

FACEBOOK, YOUTUBE, ETC., FACING CRITICAL COPYRIGHT CHANGES FROM EU- Is online censorship going to be the end result of sweeping new copyright rules passed by the European Parliament? Time will tell.

For example, currently it is up to rightsholders to flag copyright violations with tech firms. New rules put the liability ball in the hands of Google, Facebook, YouTube who might just block everything they are not sure of to avoid litigation. Censorship. More


SLICE INGREDIENTS

METRICS TO TRACK FOR ANALYZING SOCIAL MEDIA MARKETING- The question you ask yourself. The question your clients all ask. “Is our social media marketing working?” The response is, “let’s look at a marketing report.”

But numbers are numbers unless you know what they mean. That’s where performance-based metrics come in. And Social Media Examiner suggests the first thing you do is create a spreadsheet to collect, reflect, edit and share data. More


MOTIVATIONAL SLICE

Our #FridayFeeling cover image is from a tweet by Tim S. Marshall @TheTimSMarshall (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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