Social Media Slice for April 2, 2019: HOW TO LOWER FACEBOOK AD COSTS; TIKTOK WHAT IS IT; and APPLE NEW CREDIT CARD FOCUSING ON GEN Z


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE

TIKTOK WHAT IS IT- Basically and watering it down a bit, it is the next shiny new social media marketing darling. TikTok is a China-based app for making & sharing short videos. But, you don’t tap or swipe to move on to the next. You scroll like a feed. Is that enough to create all the FOMO? (500 million active monthly)

The NY Times described it as a platform that “encourages users to jump from audience to audience, trend to trend, creating something like simulated temporary friend groups, who get together to do friend-group things: to share an inside joke; to riff on a song; to talk idly and aimlessly about whatever is in front of you.”

While you may not have any use for it in terms of your local clients, there is value in knowing about it and what is attracting engagement in millennial target markets. More


SLICE SPECIAL OF THE DAY

APPLE NEW CREDIT CARD FOCUSING ON GEN Z- Should your client’s small biz take the new Apple credit card? Should you make a bigger effort to promote that to attract Gen Z target market?

Advertising Age talked with a number of people about this new payment method with Apple Pay at physical stores, online or in apps.

Paul Savaiano, head of strategy at ad agency Walrus is quoted as saying that Gen Z are “more likely to take on another tool if it helps them feel like they’re not just using a cool new tool that inspires them to feel good about money, but helps them actually achieve their financial goals.”

Check out the story. More


SLICE INGREDIENTS

HOW TO LOWER FACEBOOK AD COSTS- You may know the difference between “impressions” and “link clicks” in ways to pay for an FB ad. But what factors influence how much your Facebook ads cost? And in better knowing that, could you better control the costs of your ad campaigns? More


INTERNATIONAL SLICE

BOTS, SOCIAL MEDIA AND ELECTIONS IN ISRAEL- The USA is not the only country where abuse of social media stands to adversely affect political elections. Check out this Washington Post story about how a network of social media accounts— some real and some fake— were reportedly deployed to bolster Prime Minister Benjamin Netanyahu’s election campaign. More


MOTIVATIONAL SLICE

Our #TuesdayThoughts cover image is from a tweet by David JJ Crowther @DJJC66 (background graphic added).


Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you? You can’t depend on newsfeeds anymore. It is no secret they have become declining organic sources of engagement. Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

Interested? Contact me at AmsSvs@consultant.com.

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