Social Media Slice for April 15, 2019: PINTEREST ADDS 2 NEW AD FEATURES; LINKEDIN LOOKING TO BOOST ENGAGEMENT WITH NEW REACTIONS; and GOOGLE ADS AVERAGE CTR, CPC, CVR and CPA


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE

PINTEREST ADDS 2 NEW AD FEATURES- Never let it be said that Pinterest does not have your best interest at heart. Whether you are a consumer or an advertiser, making a conversion is just a click away. The new features revolve around conversion optimisation and Promoted Video for ‘conversions’ goals. Intrigued? 👁More


SLICE SPECIAL OF THE DAY

LINKEDIN LOOKING TO BOOST ENGAGEMENT WITH NEW REACTIONS- Big 👍to LinkedIn for the attempt at shortcut empathy engagement within a business framework. New “reactions” are available: insightful and curious, along with basic like, celebrate, and love. 👁 More


INTERNATIONAL SLICE

OUTAGE HITS FACEBOOK, INSTAGRAM, WHATSAPP- For a few short hours the international scene was Facebook family free as for some (still undefined) reason people in Europe and Asia could not access those platforms. 👁 More


SLICE INGREDIENTS

GOOGLE ADS AVERAGE CTR, CPC, CVR and CPA- Being successful with shopping ads requires different tools and tactics than your normal campaigns. If you get nothing else from this data-heavy article, take that tip. This is multiple ☕️reading. Monthly benchmark info taken directly from client accounts in many industries are shared for your observation and absorption. 👁 More


MOTIVATIONAL SLICE

Our #MondayMotivation cover image is from a tweet by Golden Prime @gpappliances


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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